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BUS104 Strategic Management Assignment- Carsales

   

Added on  2020-05-28

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Running head: STRATEGIC MANAGEMENT OF CARSALES.COM.AUStrategic Management of Carsales.com.auName of the studentName of the UniversityAuthor note
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1STRATEGIC MANAGEMENT OF CARSALES.COM.AUTable of ContentsAnswer 1)...................................................................................................................................3Answer 2)...................................................................................................................................4Answer 3)...................................................................................................................................5Answer 4)...................................................................................................................................7References:.................................................................................................................................9
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2STRATEGIC MANAGEMENT OF CARSALES.COM.AUAnswer 1)Strategic management involves the formulation of major goals that are taken by thetop management of the company for the owners. It is based on the resources and includes anassessment of the internal along with the external environment within which an organizationcompetes. Strategic management helps in providing direction to the enterprise and specifiesthe objectives of the organization. Strategic management has been illustrated with the help ofthis case study as it exposes the innovative manner of marketing of carsales.com.au thatenables it to stay ahead of their competitors (Wijnhoven and Plant 2017). The strategicmanagement of the company was different as compared to traditional companies that made ita game changer within the industry. The quality and consistent information provided bycarsales.com.au made it popular among a wide range of population and helped in attractingthe attention of the customers. The customer will be able to do a lot of research before theybuy their favourite car. The unique facilities offered by carsales.com made it a hugely popularbrand among the customers.The goals of the top management helped the company in gaining an advantage overthe competitors so that they can succeed in the market. Strategic management of carsales.comhas been brought out with the help of this case study and it focuses on unique business modelof the company. The classified advertising forum like The Trading Post earned profits bygetting sellers who used to buy the advertisements of their cars. It helped them in generatingadvertising revenue. The main focus of carsales.com was on achieving the sale and the CEOGreg Roebuck offered the sellers a flat rate till the time the car was sold. It also states howputting the advertisement of car online can enable it to win over a large consumer base. Italso emphasizes on the use of specialised technology that can help in creating high quality
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