Marks & Spencer's Competitive Advantage

This assignment examines Marks & Spencer's strategic management approach, focusing on Porter's Diamond Theory. It explains how factors of production, demand conditions, supporting industries, and organizational strategy contribute to the company's competitive advantage in the global market. The analysis also considers limitations of the model and concludes by highlighting the importance of strategic management for organizational success.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
A).................................................................................................................................................1
B).................................................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Strategic management is an important process which consider continuous planning,
monitoring, analysing and all the necessary elements that directly contribute in in attaining end
goals and objectives of the company in most effective manner (Rees and Smith, 2017). Present
report is based on Marks and Spencer which is deal in retail market to attain higher success. In
this report, Porter's Diamond theory is mentioned which gave by the Michael Porter in order to
attain competitive advantage in international market.
TASK
A)
Porter's Diamond theory is an economic model which us define by Michael Porter that
related with competitive advantage of nation (Diamond Model (Michael Porter), 2014). It is an
important because it is used by Marks and Spencer to evaluate the way to convert national
advantage in international advantages. This model define the effective to to attain the same. This
model include some determination which are as follows:
 Factors of production: Under this point Marks and Spencer include important inputs
which helps in manufacturing goods and services. It consider natural resources, labour
and better communication system which helps in taking competitive advantage at global
market. Along with this skilled personnels are considered as a specialized aspects which
leads in attaining competitive place in international market. For example, Marks and
Spencer has less natural resources but they have specialized engineers and and personnel
in which they prepare new ways to attain competitive advantage at global level.
 Demand Conditions: It is related with nature and customers number of the products in
domestic market place. In this the strong demand condition in home country helps in
creating as well as improving the products. On the other side if product demand is more
in home market than it automatically increase the number of customers in international
market (Frynas and Mellahi, 2015).
 Related and Supporting Industries: It is related with those industries which is strong
leader of a specific products and services. With the help of this Marks and Spencer define
innovative ways to produce quality services at minimum cost price. By this company
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easily attain competitive advantage in global market and also increase customers base in
most effective manner.
 Organizational Strategy, Structure and Rivalry: It is one of the important elements for
Marks and Spencer to attain better success. Because strategies aid in accomplishing
creative goals and structure contribute in managing entire operation of the firm and the
rivalry aid in evaluating new and innovative ideas to attain competitive advantage
(Ginter, Duncan and Swayne, 2018). With the help of these factors company easily take
strong as well as competitive place in international market in systematic manner.
By using this model, Marks and Spencer attain competitive advantage in international
market and increase their overall growth.
B)
Porter's diamond model is also related with some criticism at the time of formulated in
organization at global level. So that there are some limitation of this model as per international
competitiveness are as follows:
 When this model was formulated which was thirty year's ago, the situation of global
business were different from today (Morden, 2016).
 During formulation of diamond model Porter did not undertake the role of global
companies.
CONCLUSION
From the above mentioned report, it can be concluded that strategic management is one
of the crucial concept for an organization because it helps in implementing all the decision in
order to attain major goals and objectives. Along with this, Micheal Porter gave the diamond
theory which is related with national advantage. By which home country easily attain better
success at international market.
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REFERENCES
Books and journals
Frynas, J. G. and Mellahi, K., 2015. Global strategic management. Oxford University Press,
USA.
Ginter, P. M., Duncan, J. and Swayne, L. E., 2018. The Strategic Management of Healthcare
Organizations. John Wiley & Sons.
Morden, T., 2016. Principles of strategic management. Routledge.
Rees, G. and Smith, P. eds., 2017. Strategic human resource management: An international
perspective. Sage.
Online
Diamond Model (Michael Porter). 2014. [Online]. Available
through.<http://www.businessmate.org/Article.php?ArtikelId=49>.
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