Strategic Management: Analysis of DHL's Performance and Strategic Plan

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 2............................................................................................................................................3
PART A(1).......................................................................................................................................3
PART A (2)......................................................................................................................................4
PART B............................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
Strategic planning is the process of directing the path of the enterprise towards the
implementation of strategy across the company. This process involves integrating the different
departments and coordinating their efforts towards the accomplishment of desired goals.
Strategic planning deals with the company's long term goals and objective which defines the
mission and vision of the company. This process involves setting the priorities and completing
them with efficient planning and utilisation of effective resources. To carry forward, this report
deals with the strategic planning and implantation of this across the DHL (Barca, 2017). Dalsey,
Hillblom and Lynn (DHL) is a German based company which offer courier services to the public
in return of maintaining their profit margin. The company has founded in 1969 which aims at
offshore and international deliveries which enhance their level of operations. In context with this
report, it evaluates the performance of DHL in the external environment and also describe the
strategic plan adopted by the company. Moreover, it depicts the reflection of strategic tools in
sustaining the competitive advantage. Lastly, it reflects the online learning activities with an
innovative view in the strategic market.
MAIN BODY
TASK 2
PART A(1)
Performance Evaluation of DHL
DHL aims at providing value added services to their customers to make their experience
memorable. The company is facing the challenges in the competitive environment which causes
due to external factors. The company tries to sustain a unique competitive edge which will build
a strong customer base. Also the company serves more than 200 companies across the globe with
effective services. In relation to this, the company's effective performance can be explained as
follows:
Competitive Strength: It depicts the strength of the company which is developed offer a
period of time by serving the customers in the best possible manner (Coen and Vannoni, 2020).
The company has maintained a strong customer base at global level with the help of effective
customer relationship. This will enhance their level of productivity and enables to achieve their