Strategic Management

Running Head: Strategic Management
Strategic
Management
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Strategic Management 1
Contents
Scenario 1........................................................................................................................................2
Analysis of Case..........................................................................................................................2
Issues Faced in Industry...............................................................................................................2
Competitive Pressure...................................................................................................................3
Influence of External Environment on Future Strategy of HFL..................................................4
Scenario 2........................................................................................................................................5
Strategic Position of SCH............................................................................................................5
Strategic Options.....................................................................................................................5
Key Strategic Challenges.............................................................................................................6
Opportunities Available for Company.........................................................................................6
Evaluation of Opportunities.....................................................................................................7
Recommendation.........................................................................................................................8
References........................................................................................................................................9

Strategic Management 2
Scenario 1
Analysis of Case
The case evaluates the business activities of the company HFL (High Flyers Limited) that is a
UK based company working with 150 employees to manufacture high quality gymnastics wear
and associated products. The company provides a diversified range of products in the external
environment including costumes, bags, footwear etc. The products are offered by the company in
whole of UK along with USA and Canada as well. From the total sales, 15% of the sales of HFL
are also initiated through online customers present in the ecommerce environment. In UK, the
company faces high degree of competition with six other companies as well. The competitors of
HFL have specialized in providing products to the customers at a comparative lower rate present
in the market. However, the company aims to promote high quality products due to which it
charge comparatively higher prices from the customers in the market.
Elimination of UK European Union provided opportunity to the company to increase its
efficiency in the environment by increasing sales as well. UK government is also supporting the
sales of gymnastic products in the business environment. It is suggested to the organization by
the government that they should expand the scope of business. Also the business should
implement new supply chain activities so as to increase the satisfaction level of business in the
external environment.
Issues Faced in Industry
Below mentioned are the issues that are faced by the company HFL in the sportswear industry:
High Degree of Competition: the company HFL faces the threat of competition in the UK
sportswear industrial environment. As discussed above that the competitors present in the
industry provide cheap quality products at low prices in the environment due to which the
company faces threat in the industry environment. HFL is the only company that provide high
quality products to the customers in the environment. Thus, it should be noted that high degree of
competition is the biggest threat for HFL as it competitors were providing products as cheap
prices in the business environment.