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Strategic Management - British Airways and Blue Air

Added on - 06 Jan 2020

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Strategic Management
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Strategic choices- Using tools, models..................................................................................12. Implication of these choices for their respectivecompetitive advantage (300).....................23. Branding, product and market decisions................................................................................34. Strategic choices support the companies in meeting theirvision, mission and objectives....3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Table of Figures:Figure 1:Porter's generic strategies.................................................................................................1Figure 2:Ansoff matrix...................................................................................................................7
INTRODUCTIONStrategic management is a continuous process of planning, analyzing, monitoring andassessment of all necessary tasks which are required for every organization to meet andaccomplish the goals and objectives. The strategic management portfolio is basically an analysisprocess and decision making process for developing the planned investment choices fororganization. The main motive of this process is to determine the strategic choices for thebetterment of organization(Aaker, 2011). The current report would help to understand thestrategic management portfolio. For this purpose namely two companies British Airways andBlue Air are considered. This report will also help to understand the impact of strategic choiceson both companies. Further it contains strategic position, actions, target customers, market andstrategic growth of both companies.1. Strategic choices- using tools, modelsStrategic choices identify and evaluate the alternatives which further become a choicebecause it is a part of strategic process. Basically strategic choices select the best strategicoptions which help to attain objectives of organization. In this context porter generic strategymodel could be used in which strategies are cost leadership, focus and differentiation strategy.By using these strategies, both companies try to achieve their objectives and compete with otherrivals(Avlonitis and Indounas, 2006). The generic strategies are defined below:Figure1: Porter's generic strategies(Source: Low cost versus differentiation, 2016)1
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