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BUSM3200 - Strategic Management

Added on - 04 Mar 2020

BUSM3200 - In this assignment, we discuss Strategic Management related to The following paper is about determining the marketing plan and a sales strategy for the nonalcoholic beverages company who has started its business very recently just six months back. It is very important to develop a proper marketing strategy so that they can compete with their local competitors in the local market. As they are the newcomers in the beverages industry they have to work within the local market before they expand to the bigger markets.

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Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the StudentName of the UniversityAuthor Note
1STRATEGIC MANAGEMENTAbstractThe following paper is about the assessing the strategies for the newly opened organization thatworks in the soft drinks and beverage industry. The mission of the organization has beendescribed and the ways by which they can achieve them have been discussed as well. Theprobable target market for the company has been addressed in this regard. The valuableinformation about the soft drinks and Beverage Company has been supplied in the paper also.The strategies that they can undertake and the market vehicles they can apply are suggested. Themarket competition and the probable ways to overcome the competition are described in thiscontext.KeywordsNon alcoholic beverages, Soft drink and beverage, market competition, target market,market vehicles.
2STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Target market of the company.........................................................................................................32. Market competition......................................................................................................................43. Company’s message....................................................................................................................64. Marketing vehicles.......................................................................................................................7Conclusion.......................................................................................................................................7References........................................................................................................................................8
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In conclusion, The document can be concluded by stating that NAB Company must assess the real-time local market in order to build a good reputation. This will boost their sales and put them in a better position in the market. The importance of focusing on the demographics of the region in which they will conduct business is enormous. After understanding the industry's market competition, it is indeed beneficial to consider useful market strategies.