Strategic Management Capstone Assessment 2 - Case Study | Desklib

Strategic
ASSESSMENT 2 – CASE STUDY
TORRENS UNIVERITY
18-OL-MGMT6011-TRI1-LEC-98F20A
Group 2 Due Date 11 April 2018
Tejaswi Sridhara - 00152280T
Marshall Palham -
Carolina Vanegas Marquez -
Daniel Heeney - 00181608T

Strategic Management Capstone Assessment 2 – Case Study
Executive Summary
Group 2 11 May, 2017

Table of Contents
Executive Summary.....................................................................................................................................0
1 Introduction.........................................................................................................................................1
2 Environmental Analysis.......................................................................................................................1
2.1 Macro environment.....................................................................................................................2
2.1.1 Political................................................................................................................................2
2.1.2 Economic.............................................................................................................................3
2.1.3 Social and Demographic.......................................................................................................4
2.1.4 Technological.......................................................................................................................5
2.1.5 Legal.....................................................................................................................................7
2.1.6 Environmental.....................................................................................................................7
2.2 Industry environment..................................................................................................................8
2.2.1 Treat of new entrants..........................................................................................................8
2.2.2 Supplier power.....................................................................................................................8
2.2.3 Buyer power........................................................................................................................8
2.2.4 Substitutes...........................................................................................................................8
2.2.5 Industry rivalry.....................................................................................................................8
3 Organisation Analysis..........................................................................................................................8
3.1 Strategy.......................................................................................................................................8
3.2 Performance................................................................................................................................8
3.2.1 Financial...............................................................................................................................8
3.2.2 Customer.............................................................................................................................8
3.2.3 Internal Current Performance..............................................................................................8
3.2.4 Internal long-term development.........................................................................................8
3.3 Capabilities..................................................................................................................................8
3.3.1 Marketing issues..................................................................................................................8
3.3.2 Operations issues.................................................................................................................8
3.3.3 Human resources issues......................................................................................................9
4 Recommendations...............................................................................................................................9
VRIO Analysis...............................................................................................................................................9
5 Conclusion.........................................................................................................................................10
6 References.........................................................................................................................................11

Strategic Management Capstone Assessment 2 – Case Study
Group 2 11 May, 2017