STRATEGIC MANAGEMENT - CASE STUDY ANALYSIS Strategic Management - Case Study Analysis Name of the University Author Note
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Running Head: STRATEGIC MANAGEMENT – CASE STUDY ANALYSIS
Strategic Management – Case Study Analysis
Name of the Student
Name of the University
Author Note
Strategic Management – Case Study Analysis
Name of the Student
Name of the University
Author Note
1STRATEGIC MANAGEMENT – CASE STUDY ANALYSIS
Executive Summary
Sanergy is a renowned company that has been operating in Nairobi, Kenya for quite some time
now and which has acquired an excellent reputation for its Fresh Life Toilets and other essential
sanitation services, that have made the hygiene and sanitation requirements for people in Nairobi
a lot easier to meet and attend to. Based on the analysis of the given case study, this report
identifies strategic issues and problems faced by the company, prepares a diagnosis of the
problem through external and internal analysis and evaluation and mentions the formulation and
implementation goals of the company for strategic expansion. The report concludes with some
essential recommendations on how the company can do to expand its operations to international
shores in the best possible way.
Executive Summary
Sanergy is a renowned company that has been operating in Nairobi, Kenya for quite some time
now and which has acquired an excellent reputation for its Fresh Life Toilets and other essential
sanitation services, that have made the hygiene and sanitation requirements for people in Nairobi
a lot easier to meet and attend to. Based on the analysis of the given case study, this report
identifies strategic issues and problems faced by the company, prepares a diagnosis of the
problem through external and internal analysis and evaluation and mentions the formulation and
implementation goals of the company for strategic expansion. The report concludes with some
essential recommendations on how the company can do to expand its operations to international
shores in the best possible way.
2STRATEGIC MANAGEMENT – CASE STUDY ANALYSIS
Table of Contents
Introduction......................................................................................................................................4
1. Identification of Key Strategic Issues and Problems................................................................5
1.1. External Strategic Issues...................................................................................................5
1.2. Internal Strategic Issues....................................................................................................5
2. Diagnosis – Analysis and Evaluation.......................................................................................5
2.1. External Analysis..............................................................................................................6
2.1.1. PESTEL of Kenya.........................................................................................................6
2.1.1.1. Political......................................................................................................................6
2.1.1.2. Economic...................................................................................................................6
2.1.1.3. Social.........................................................................................................................6
2.1.1.4. Technological............................................................................................................7
2.1.1.5. Legal..........................................................................................................................7
2.1.1.6.. Environment..................................................................................................................7
2.1.2. External Analysis using Porter’s Five Forces...............................................................8
2.1.2.1. Competitive Rivalry...................................................................................................8
2.1.2.2. Bargaining Power of Suppliers..................................................................................8
2.1.2.3. Bargaining Power of Customers................................................................................8
2.1.2.4. Threat of New Entrants..............................................................................................8
2.1.2.5. Threat of Substitute Products and Services...............................................................9
2.2. Internal Analysis – SWOT................................................................................................9
2.2.1. Strengths........................................................................................................................9
2.2.2. Weaknesses...................................................................................................................9
2.2.3. Opportunities.................................................................................................................9
2.2.4. Threats.........................................................................................................................10
2.3. Evaluation.......................................................................................................................10
3. Formulation of Business Strategy..........................................................................................11
3.1. Innovation and Entrepreneurship....................................................................................11
3.2. Diversification.................................................................................................................11
3.3. Mergers and Collaborations............................................................................................12
Table of Contents
Introduction......................................................................................................................................4
1. Identification of Key Strategic Issues and Problems................................................................5
1.1. External Strategic Issues...................................................................................................5
1.2. Internal Strategic Issues....................................................................................................5
2. Diagnosis – Analysis and Evaluation.......................................................................................5
2.1. External Analysis..............................................................................................................6
2.1.1. PESTEL of Kenya.........................................................................................................6
2.1.1.1. Political......................................................................................................................6
2.1.1.2. Economic...................................................................................................................6
2.1.1.3. Social.........................................................................................................................6
2.1.1.4. Technological............................................................................................................7
2.1.1.5. Legal..........................................................................................................................7
2.1.1.6.. Environment..................................................................................................................7
2.1.2. External Analysis using Porter’s Five Forces...............................................................8
2.1.2.1. Competitive Rivalry...................................................................................................8
2.1.2.2. Bargaining Power of Suppliers..................................................................................8
2.1.2.3. Bargaining Power of Customers................................................................................8
2.1.2.4. Threat of New Entrants..............................................................................................8
2.1.2.5. Threat of Substitute Products and Services...............................................................9
2.2. Internal Analysis – SWOT................................................................................................9
2.2.1. Strengths........................................................................................................................9
2.2.2. Weaknesses...................................................................................................................9
2.2.3. Opportunities.................................................................................................................9
2.2.4. Threats.........................................................................................................................10
2.3. Evaluation.......................................................................................................................10
3. Formulation of Business Strategy..........................................................................................11
3.1. Innovation and Entrepreneurship....................................................................................11
3.2. Diversification.................................................................................................................11
3.3. Mergers and Collaborations............................................................................................12
3STRATEGIC MANAGEMENT – CASE STUDY ANALYSIS
4. Implementation...................................................................................................................12
4.1. Corporate Governance and Business Ethics...................................................................12
4.2. Recommendations...........................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................15
4. Implementation...................................................................................................................12
4.1. Corporate Governance and Business Ethics...................................................................12
4.2. Recommendations...........................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................15
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