Strategic Management: Case Study Analysis

Strategic management
case-study analysis

INTRODUCTION....................................................................................................................................3
MAIN BODY...........................................................................................................................................3
Definition of strategic management.....................................................................................................3
Process used by organisation to determine their strategy....................................................................3
Model and tools used by organisation to determine their strategy.......................................................3
Application of tool to real organisation...............................................................................................3
Importance of change management based on the complexity of transformation process, costs, risk
and sustainability..................................................................................................................................3
CONCLUSION........................................................................................................................................3
REFERENCES.........................................................................................................................................4

INTRODUCTION
Strategic management is the procedure which an organisation use achieve their goals and
objectives (Ansoff And et. la., 2018). It involves setting objectives, analysing competitive environment,
analysing internal organisation, evaluating strategy as well as ensuring that it management roll out this
strategy within the organisation. This report is based on TESCO which is a British multinational
groceries as well as general merchandise retailer. By measuring gross revenue it has been determine
that Tesco is third largest retailer in the world. It was founded in 1919 and founder was Jack Cohen.
Area served by respective organisation is UK, Ireland, India, Malaysia, Thailand, Czech Republic,
Slovak Republic, Hungary and Poland.
This report will going to define the concept of strategic management as well as process which
an organisation use to determine their strategy. In addition to this, model as well as tool which
company use by determining their strategy also highlight along with their application. Moreover,
importance of change management will elaborate which is based on complexity of transformation
process, costs, risk as well as sustainability.
MAIN BODY
Definition of strategic management
Strategic management is ongoing planning, monitoring, analysis as well as assessment of all
the things which is important for an business firm for accomplishing their goals and objectives in
effective manner (Baumgartner and Rauter, 2017). For success company have to look over the
changes which take place within business environment and assess that within their strategies. There
are two main objectives oof strategic management explanation of these are as follows :-
 First and foremost objective of strategic management is to gain competitive advantages, with
aim of outperforming the competitors for gaining dominance over market.
 To act as a guide for an business firm as well as also provide assistance in surviving the
changes within business environment.
Here, changes are related to modification within internal environment i.e., within the business firm
introduced by managers like changes in business policies, process and many more. On the other hand,
modification in external environment includes rules of government which may impact on business,
competitors move, changes in taste and preferences of customers. Apart from this, implementation of
strategic management have several importance within working of Tesco explanation of these are as
follows :-