This strategic management case study analysis explores the process used by organizations to determine their strategy, evaluates critical models and tools, and discusses the importance of change management. It focuses on the case of Aldi, a German supermarket company, and provides insights into their strategic plans and approaches. The analysis also highlights the application of strategic planning tools such as the balanced scorecard, objectives and key results, and the theory of change. Additionally, it discusses the importance of change management based on the complexity of the transformation process, its costs, risks, and sustainability.