Strategic Management | Case Study Report | New

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Case Study Situation Analysis.........................................................................................................2
Need for Change..............................................................................................................................3
Impact on Culture............................................................................................................................4
Effectiveness of Leadership Styles..................................................................................................5
Implications of the Change..............................................................................................................6
Recommendations for strategy implementation..............................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

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STRATEGIC MANAGEMENT
Introduction
The study focuses on the effective evaluation of a case study that is considered. The
specific focus of the report is towards finding and evaluating the most significant aspects that are
connected with strategic management. The case study that is being considered for the research is
concerning the Flight Center Limited. It is a travel agency group that has more than 30 brands
and around 2500 leisure, wholesale and corporate businesses. It is located in around 11 countries.
The various factors that are related with the case and strategic management aspects that can be
identified within are analyzed through the study. The factors that guide case analysis are also
analyzed in regards to their significance in practicing strategic management. The needs for
change considering the given case have been evaluated. Moving forward the impact on the
organizational culture is evaluated effectively. Some of the most important leadership styles that
have been displayed in the case are analyzed. Strategy recommendations are provided
subsequently to enhance the value of the implications that are derived from the study. The
strategy implementation aspects that are most important for the effective functioning of the
organizations have been analyzed and effectively evaluated.
Case Study Situation Analysis
The case study that is considered for the study is concerning the Flight Center Limited
(FLT) group. It is a travel agency group that has more than 30 brands and around 2500 leisure,
wholesale and corporate businesses. It is located in around 11 countries. The company achieved
record revenue of 2.4 Billion AUD in 2015 (Flightcentre.ca 2019). The company employs
around 15 thousand people globally. The FLT enterprise witnessed rapid growth over the years.
The business is client focused and operates in business environments that are highly competitive.
The business is global and for the same reasons faces many significant challenges. The company