Strategic Management Assignment PDF

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT1
Table of Contents
Post 1..............................................................................................................................2
Introduction and about the organization....................................................................2
PESTLE analysis of Telstra.......................................................................................2
Conclusion based on macro-environment analysis....................................................3
Post 2..............................................................................................................................4
Introduction of industry analysis................................................................................4
Porter’s five forces analysis of Telstra.......................................................................4
Conclusion based on five-forces analysis..................................................................5
Post 3..............................................................................................................................5
Introduction of internal analysis.................................................................................5
Key resources, core competencies, capabilities of Telstra.........................................6
Strengths and weaknesses of Telstra..........................................................................6
Conclusion based on internal analysis.......................................................................7
Post 4..............................................................................................................................7
Introduction of business level strategy.......................................................................7
Evaluation of key business level strategy of Telstra..................................................8
Value chain analysis of Telstra..................................................................................8
Conclusion..................................................................................................................9
References....................................................................................................................10

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Post 1
Introduction and about the organization
Strategic management is considered to be a process which is based on continuous
monitoring, planning, assessment and analysis of the ways by which an organization is able
to meets the objectives and goals. The development of major goals is also considered to be an
important part of the operations of modern organizations. Strategic management is thereby
based on the detailed analysis of the external and internal environment (Barros, Hernangómez
& Martin-Cruz, 2016).
Telstra has acquired the position of the largest technology and telecommunication
based organization. The organization mainly offers a vast range of services to the consumers
in Australian telecommunication based sector. Telstra is known for providing more than 17
million retail based mobile services, around 4.9 million retail based fixed line services and
greater than 3 million retail based fixed broadband services. The main aim which is set by the
company is related to the levels of communication which are develop between people and
further increasing the number of opportunities as well (Telstra.com.au., 2018).
PESTLE analysis of Telstra
Political factors – The political situation of a country is able to play a major role in
proper determination of profitability levels of Telstra in the telecommunications based
industry. The implementation of new tax based policies is an important aspect which affects
the operations of Telstra in the industry. The changes which are made in the fiscal policies
and trade policies can affect the business based procedures.
Economic factors – The economic performance which is shown by the country is an
important factor which affects the operations of Telstra and trade policies which are
developed in the country as well. Understanding the demands of consumers is an important

STRATEGIC MANAGEMENT3
way to mitigate the risks which are provided by the economic environment of the country
(Daspit et al., 2017).
Social factors – The social condition of a country is based on different determinants
which include, cultural trends, demographics and analysis of the population. The unwanted
changes which are a part of the business operations of Telstra are a part of the social factors.
Technological factors – Technology is able to provide an important level of
advantage to the operations of Telstra in the competitive telecommunications industry. The
organization is thereby able to develop an effective competitive advantage in the country as
compared to the competitors.
Legal factors – The legal factors are based on the internal and the external operational
environment of Telstra. The laws which are developed by the government have a major
impact on the regulations and policies which are formed within the organization itself
(Demir, Wennberg & McKelvie, 2017).
Environmental factors – The geographical location and weather also has a major
impact on the effective operations of modern organizations. The activities based on
networking which are performed by Telstra are able to affect the revenues and levels of
profitability in a huge manner.
Conclusion based on macro-environment analysis
The macro-environment analysis of Telstra has been able to depict that the political
environment, economic condition and technological environment affects the operations in a
huge manner. The formation of strategies is thereby based on the factors related to the
external environment of the organization.