Strategic Management: Analysis of Coca Cola Company
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Added on Β 2023/06/11
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This presentation provides an analysis of Coca Cola Company using strategic management tools such as PESTLE, Porter's Five Forces, and VRIO analysis. It also includes financial performance analysis, competitor analysis, and key strengths and weaknesses of the company.
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Strategic Management
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Table of content ο΅Pestle analysis ο΅Porters five forces ο΅VRIO analysis ο΅Performance of the Coca Cola ο΅SWOT analyses of the COCA COLA company ο΅A competitor analysis of the Coca Cola company ο΅CONCLUSION ο΅References
INTRODUCTION Strategicmanagementistheadministrationofan industryresourcesto attainitsgoals and objective in order to creates a company ormore competitiveness (Chletsos,and Saiti,2019). Hardly,thismanagement looks at an impressive and effective positioned force and resources to attain thesegoals.
Coca Cola general business background ο΅Thecocacolacompanyisatotal beverages company with products sold In more than 200 nations and regions. It was founded in 1892 by Asa grigges candler. ItsheadquarterisinAtlanta,US. Company aims is to refresh the world and make a difference.
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Pestle analysis It is aframework that is usedto understand theexternalcomponents thatimpact on the consider company. Further discussed in below - ο΅Political factor ο΅Economical factor ο΅Social factor ο΅Technological factor ο΅Environmental factor ο΅Legal factor
Porters five forces - It is a framework for analysing a company competitiveness surroundings.Further discussion is in below :- ο΅Threat of new entrant ο΅Threat of substitute goods ο΅Bargaining power of buyers ο΅Bargaining power of supplier ο΅Competition against existing company
VRIO analysis It is a analytical tools brilliant for the evaluation of company resources and thus the competition benefits. Here are some point discussed in below - ο΅Valuable ο΅Rare ο΅Imitable ο΅Organized
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Financial performance analysis According to the research it has been identifies that the net revenues grew 16% to $10.0 billion. The revenue performance shows a growth of 8% in the concentrate sales and 6% in the price.
Significant threats and opportunities Coca Cola is currently facing Threats: - ο΅Competitors ο΅Legal Tussles Opportunities: - ο΅Introduction of the non-beverages product ο΅Emerging market in developing countries
Key strengths and weaknesses of Coca Cola and impact on business business.Strengths: - ο΅Strong Brand recognition: ο΅Extensive distribution network Weaknesses: - ο΅Health concerns ο΅Unsustainable practices:
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Competitor analysis of the Coca Cola company ThebiggestcompetitoroftheCocaCola company is the PepsiCo.The PepsiCo is a well known food and beverages company who deals in the different types of non alcoholic beverages. The company was founded in 1898 and provide theirservicesinmorethen200countriesall across the globe. The product portfolio of the PepsiCocompanyincludevarioustypesof beverages like carbonated drink, fruit juice and many more.
CONCLUSION From the above report it has been conclude that it is very important for the management of the company to make the proper strategies if they want to grow their business all across the globe.