Strategic Management: Analysis of Coca Cola Company

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This presentation provides an analysis of Coca Cola Company using strategic management tools such as PESTLE, Porter's Five Forces, and VRIO analysis. It also includes financial performance analysis, competitor analysis, and key strengths and weaknesses of the company.

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Strategic Management

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Table of content
Pestle analysis
Porters five forces
VRIO analysis
Performance of the Coca Cola
SWOT analyses of the COCA COLA company
A competitor analysis of the Coca Cola company
CONCLUSION
References
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INTRODUCTION
Strategic management is the administration of an
industry resources to attain its goals and objective in
order to creates a company or more competitiveness
(Chletsos, and Saiti, 2019). Hardly, this management
looks at an impressive and effective positioned force and
resources to attain these goals.
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Coca Cola general business background
The coca cola company is a total
beverages company with products sold In
more than 200 nations and regions. It was
founded in 1892 by Asa grigges candler.
Its headquarter is in Atlanta, US.
Company aims is to refresh the world and
make a difference.

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Pestle analysis
It is a framework that is used to understand
the external components that impact on the
consider company. Further discussed in below -
Political factor
Economical factor
Social factor
Technological factor
Environmental factor
Legal factor
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Porters five forces -
It is a framework for analysing a company
competitiveness surroundings. Further
discussion is in below :-
Threat of new entrant
Threat of substitute goods
Bargaining power of buyers
Bargaining power of supplier
Competition against existing company
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VRIO analysis
It is a analytical tools brilliant for the evaluation of
company resources and thus the competition benefits.
Here are some point discussed in below -
Valuable
Rare
Imitable
Organized

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Financial performance analysis
According to the research it has been
identifies that the net revenues grew
16% to $10.0 billion. The revenue
performance shows a growth of 8%
in the concentrate sales and 6% in the
price.
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Significant threats and opportunities
Coca Cola is currently facing
Threats: -
Competitors
Legal Tussles
Opportunities: -
Introduction of the non-beverages
product
Emerging market in developing
countries
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Key strengths and weaknesses of Coca
Cola and impact on business
business.Strengths: -
Strong Brand recognition:
Extensive distribution network
Weaknesses: -
Health concerns
Unsustainable practices:

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Competitor analysis of the Coca Cola company
The biggest competitor of the Coca Cola
company is the PepsiCo. The PepsiCo is a well
known food and beverages company who deals in
the different types of non alcoholic beverages.
The company was founded in 1898 and provide
their services in more then 200 countries all
across the globe. The product portfolio of the
PepsiCo company include various types of
beverages like carbonated drink, fruit juice and
many more.
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CONCLUSION
From the above report it has been conclude that it is very important for the management of the
company to make the proper strategies if they want to grow their business all across the globe.
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References
Makadok, R., Burton, R. and Barney, J., 2018. A practical guide for making
theory contributions in strategic management. Strategic Management Journal,
39(6), pp.1530-1545.
Lynch, R., 2018. Strategic management. Pearson UK.
Bénet, N., Deville, A. and Naro, G., 2019. BSC inside a strategic management
control package. Journal of applied accounting research.
Aguilar, R., and et., al., 2021. Flipping the Strategic Management Classroom:
Undergraduate

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