Strategic Management in Global Context: A Case Study of Coca Cola

Strategic Management
in Global Context

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Recommand a business and a country and provided an internal and external explaining the
possible opportunities as well as threats.....................................................................................3
Critically assess the three modes of market entry that could be suitable to your client. Out of
three options make a recommendation with justification...........................................................6
To what extent should the selected business unit be standardised or adapted for your chosen
country.........................................................................................................................................7
Applying porter's generic strategy to explain how your client could be competitive advantage
by adopting one of the generic strategies in your recommended market....................................9
Produce a strategic business plan and critically assess how your client could measure its
success in this market and how it improve in the future...........................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Strategic planning is basically a technique or tool which is utilized by organization for
running their whole departmental and operational activities in smooth manner. Due to the
effective use of strategic management activities higher authorities is able to sustain the
productivity of employees for long time. The activities which is involved in strategic planning
are monitoring, planning, directing, organizing and controlling. Here the chosen company is
Coca cola for understanding the concept of strategic planning (Adamova, Khabib and
Teplyakova, 2020). The company was established in 1886 and this firm is dealing with wide
range of soft drink and other drinking products. The report will be covered recommend a
business and a country and provide internal and external explaining the possible opportunities as
well as threats. It also covers critically access the three modes of market entry that could be
suitable to your client and recommend with proper justification. To what extent should the
selected business unit be standardised or adopted for your chosen country, applying porter's
generic strategy to explain to how your customer could gain competitive advantage by adopting
one of the generic strategic.
TASK
Recommand a business and a country and provided an internal and external explaining the
possible opportunities as well as threats
Coca cola is a international company and they are dealing with wide range of softd drink
products but here the selected country is North Korea for expanding their business. Because in
this location they did not have any type of business. For expanding their business the
management of P&G used PESTEL and SWOT analysis which is described below -
Internal Analysis
SWOT Analysis is basically a strategic planning tool or method which is used by the
organization for identifying the strength, weakness, threat and opportunities in the activities of
business and in particular projects.
Strength -
 Utilization of talented workforce – In context to Coca cola, authority have talented and
skilled within organization which leads to sustain their performance level at high for long
time. In aspect of talented employees they are the important asset in organization.

 Use of strong infrastructure – Due to the effective utilization of strong infrastructure
employees within organization are able to accomplish their job roles and responsibilities
with safety and security.
Weakness -
 Low product diversification – It is the first drawback for this organization because due
to dealing only in drinking product customer's are getting limited day by days (Akyuz
and Gursoy, 2020).
 Absence in healthy beverages – It is one of the organization who used various types of
chemicals and unhealthy raw materials for sustaining quality in their products which is
highly dangerous for living organisms.
Opportunities -
 Improving supply chain – It means due to utilizing strong distribution channel in both
online and offline mode organization is able to deliver their products quickly to
customers in any locations.
 Expansion of organization – With help of always delivering best product to users
goodwill and profit of the company are highly increased in market. Due to gaining high
profit firm is able increase their activities in various locations.
Threat -
 Competitors – Due to facing huge competition in same segment by organization
management is not able sustain their goodwill in market for long time.
External Analysis
PESTEL Analysis is basically a method or framework which is used by organization for
monitoring and analysing the impact of macro external factors which is described below -
 Political – It is related to various rules, regulations, policies and laws of government in
various countries. In context to Coca cola, management must adapt the various policies
and rules of government in effective manner for running their whole activities smoothly.
Because due to applying all above mentioned elements effectively political stability and
productivity of organization is easily sustained in market for long time.
 Economical – It is related with wage of employees, fluctuations, interest rates, trade
restrictions etc. which produce direct impact on the performance of organization. In
context to Coca cola, due to facing high fluctuations in currency rates on regular basis of