Internal And External Factors Analysis

RUNNING HEAD: Strategic Management
COLES GROUP LIMITEED, AUSTRALIA
Strategic
Management
Internal And External Factors Analysis

Strategic Management
Executive Summary
This report is detailed analysis of internal external factors affecting the environment of the Coles
group limited. This report analyse the effects of suppliers, customers, employees and governing
bodies with the challenging technologies. Coles group is a retailing company owned by the
Wesfarmers in 2007. The major competitors in supermarket of Australia are Woolworths and Aldi
supermarket groups. This report suggests suitable approaches to deal with the internal and
external factors that make the operations more challenging for the organisation.
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Strategic Management
Contents
Introduction............................................................................................................... 3
Coles group limited, Australia..................................................................................... 3
Internal affecting factors............................................................................................... 3
Product marketing.................................................................................................... 3
Financial planning.................................................................................................... 4
External factors.......................................................................................................... 4
Competitors............................................................................................................ 4
Corporate social responsibility..................................................................................... 4
Major challenges faced by the firm.................................................................................. 5
Technology changes................................................................................................. 5
Regulations of the government against the duopolistic nature...............................................5
Conclusion................................................................................................................ 6
References................................................................................................................ 7
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