Strategic Management - Coles Supermarket

Running head: STRATEGIC MANAGEMENT – COLES SUPERMARKET
STRATEGIC MANAGEMENT – COLES SUPERMARKET
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1STRATEGIC MANAGEMENT – COLES SUPERMARKET
EXECUTIVE SUMMARY
The Australian retail industry majorly comprises of the various retail magnets that have been
operating within the country and is majorly represented by the companies like Coles,
Woolworths, Aldi and IGA. The following report had attempted the macroenvironmental
analysis of the Australian retail market. The report had further proceeded to put forth an analysis
of the industry, the concerned company, the competitors of the concerned company and the
analysis of the various strategies that are adapted by the concerned companies. The report came
to an end with the recommendations that might help in the future activities of the industry and
put forth predictions regarding the future of the Australian retail industry on the basis of the
current trends within the industry.

2STRATEGIC MANAGEMENT – COLES SUPERMARKET
Table of Contents
Introduction..........................................................................................................................3
Macroenvironmental analysis..........................................................................................3
Industry analysis..............................................................................................................4
Life Cycle Stage..........................................................................................................4
Porter’s Five Forces Analysis......................................................................................4
Company analysis............................................................................................................5
Value Chain Analysis..................................................................................................5
VRIO Model................................................................................................................6
Competitor analysis.........................................................................................................6
Strategy analysis..............................................................................................................7
Recommendations................................................................................................................7
Conclusion...........................................................................................................................7
References............................................................................................................................8