Strategic Management: Maintaining Competitive Advantage in the Market

This article discusses the importance of strategic management in maintaining competitive advantage in the market. It focuses on Bandos Maldives, a hotel in Maldives, and their unique strategies. The article also highlights the significance of identifying customer preferences and fostering continuous improvements in the processes of the business. It concludes by emphasizing the role of strategies in developing the activities of the enterprise and maintaining a unique proposition to attract customers in a competitive market scenario.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the student
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Introduction
Strategies that are undertaken by the businesses help in maintaining the competitive
advantage of the same over the other existing companies in the market. Therefore, the proper
functioning of the business level strategies of the organization helps in identifying the manner in
which the sustenance of the organization in the competitive scenario can be maintained.
Uniqueness of the activities that are undertaken by the organization while operating as per the
objectives of the business expansion and sustenance is one of the major strategies that are
utilized by the organization.
The organization that will be considered as a part of the discussion is Bandos Maldives,
which is a hotel located in Maldives at Unnamed Road. The unique service and product offerings
that are amended by the hotel have helped the same in gaining a competitive advantage in the
market (Meyer, Neck and Meeks 2017). The different amenities that and the manner in which
the customers of the organization are treated supported the same in maintaining a well- woven
brand loyalty. The key elements of the change that are undertaken by the hotel’s management
team are based on the identification of the preferences of the customers who visits the hotel. The
decision making systems of the management that are undertaken by the hotel supports in
maintaining the proper functioning of the strategies as pr the objectives of business (Meyer,
Neck and Meeks 2017).
The purpose of the discussion is based on the identification of needs of organizations to
adhere to the strategies, which will be helping the same to perform as per the objectives of the
business. According to Porter (1996), strategies are not necessarily undertaken by the
organization for the operational effectiveness. However, the strategies that are undertaken by
businesses help in maintaining performance of the systems.

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Discussion
Bandos Maldives has taken steps to offer products and services as per the preferences of
clients, which has helped the organization in developing in the competitive market structure. The
strategies that are adhered by the organization aims at gaining a competitive edge in the market
over the other existing companies in the market. Operational effectiveness (OE) is based on the
organization’s aim of performing the activities more effectively over the other companies, which
will be supporting the concerned business to foster changes in the methods undertaken by
organizations (Hitt and Duane Ireland 2017).
Porter (1996) stated that the organizational sustainability is based on the identification of
the different levels of modifications in systems of the business as per strategies that are framed
by the same. The mapping activities that are undertaken by organization have facilitated in
fostering changes in the processes of organizations (Goetsch and Davis 2014). The positioning

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of the products and services that are offered by the organization and integration of the different
communication systems has helped the business in undertaking continuous improvements in the
processes. Strategies help in maintaining the competitive advantage among the different existing
companies in the market.
As per the case, Bandos Maldives has taken steps to bring forth improvements in the
quality of the services, which has helped the same in maintaining a constant rise of demand in
the respective market of operation. Identification of the discrepancies that are faced by
organizations and application of relevant strategies as per the demand of the customers have
helped the business in maintaining a steady growth (Hair et al. 2012). Strategic position of the
organization is dependent on the strategies that are formulated by the organization through the
utilization of the marketing mix and the analysis of the micro and macro environments where the
business undertakes its activities. The emerging technologies have affected the expectations of
the customers from the organizations, which has helped in maintaining a steady rise in the
functioning of the business.
The major attraction that is offered by the concerned hotel is related to the deep sea
diving which was initiated through the organization’s dive center. The organization offers a
friendly, professional and multilingual team, which assists in the diving ventures as per the
demand of the clients (Priem, Li and Carr 2012). On the other hand, the family friendly
environment that is encouraged by the organization has helped in attracting the tourist attention
mostly (Hair et al. 2012). Safety and security of the tourists are one of the major concerns of the
organization, which has helped in maintaining the sustainability factors of the organization as per
the objectives of the organizational sustainability. The different other amenities that are designed
by the organization is based on the strategy of employing uniqueness in the activities that are

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undertaken by the same. It has helped the organization in gaining a competitive advantage over
the other existing players in the market. The uniqueness of the product and service offerings and
the quality of the same has helped the organization to sustain in the competitive business
environment of the nation. The favorable location of the hotel has also helped the same in
attracting the attention of the customers more vividly.
The key changes that are undertaken by organizations are based on integration of
workforce and the manner in which organizations might formulate strategies to adhere to the
uniqueness approach of the organization. Hill (2017) stated that performance of the processes of
the organizations is dependent on the identification of the unique methods through which
businesses might attract the attention of the customers. Porter (1996) stated that the
identification of the needs of organizations has helped in maintaining the continuous
development of the systems of the business while operating in the international markets. Proper
functioning of sustainability factors helps in fostering the varied levels of modifications in the
systems of the business. Unique propositions of the organization have helped the same in
assimilating a core competencies of businesses while operating in the respective market
structure. Strategy of the organization acts as a ‘choice’ as the different market positions of the
business helps in the formulation of the different strategies for supporting the success factors of
the same (Cohen and Roussel 2013). The choice of the organizational strategies has helped in
allocating and implementing alterations in processes of the businesses as per the objectives.
Performance of the systems of the organization is reliant on strategic development of processes
as per objectives of the organization (Gamble, Thompson and Peteraf 2013).
The choice of the strategies that might be implemented by the organization is dependent
on the current position of the business in market. Positioning of products and services as per the

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requirement of customers has facilitated in fostering the different levels of changes as per the
market considerations. On the other hand, the performance of the organizations is dependent on
the customer preferences. Hitt, Ireland and Hoskisson (2012) stated that the identification of the
preferences of the customers has helped the organization in maintaining the continuous
improvement approach. The strategies that are chosen by the organization, Bandos, have helped
the same in maintaining the improvements in operations of the business. Changes that are
planned by the business are dependent on the circumstantial changes in the systems of the
business. Chosen strategies of maintaining the quality of products and the services has helped the
same in fostering modifications in the processes of the firms while operating in the market of
Maldives (Molina-Azorin 2012). The strategies have helped the organization in attracting the
attention of the tourists and thereby develop practices as per the needs of the customers.
Alternatively, the development of strategies has helped the organization in undertaking
continuous improvements in the functions of the business while operating in the international
markets (Keupp, Palmié and Gassmann 2012).
Conclusion
Therefore, from the above discussion it might be concluded that the organization
formulates strategies to develop the activities that are undertaken by the enterprise. It also helps
the business in maintaining the unique proposition to attract the attention of customers in
competitive market scenario. Performance of the systems of firms is dependent on the strategies
that are considered by the firms. It helps in fostering changes in the business while operating in
international markets. The different strategies that are undertaken by Bandos have helped the
same in facilitating the continuous improvements in the processes of the business.

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