Strategic Management Corporate Australia Report 2022

Running head: Management
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Cotton On Group
Strategic Management
Corporate Strategy Report
4/14/2020

Management
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Executive summary
In this report, the corporate level strategy has been set for the company Cotton On Group so that
the competitive advantage in the company can be increased over its competitors. The company
Cotton On Group is the fashion company that is the largest global retailer of Australia and
currently operates the eight brands. In this report, the horizontal and vertical integration models
have explained and their pros and cons are also stated. The major focus of this report has been
put on the diversity matrix and also includes outsourcing, merger, and acquisition. There were
certain ethical issues in the company related to privacy errors and scandals which has improved
in the company by giving some recommendations.

Management
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Contents
1 Introduction...................................................................................................................................3
2 Strategy and Technology..............................................................................................................3
3 Corporate Governance, Ethics, and CSR......................................................................................4
4 Corporate Level Strategy (Integration and Outsourcing).............................................................5
5 Corporate Level Strategy (Diversification)..................................................................................6
6 Implementing Strategy through Organization and Diversity........................................................8
7 Conclusion....................................................................................................................................9
8 Recommendations.........................................................................................................................9
9 References...................................................................................................................................11
10 Appendix...................................................................................................................................14

Management
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1 Introduction
The report is made regarding the corporate level strategy of the company Cotton On Group. The
purpose of this report is to increase the competitive advantage of the company by offering unique
products and services to the customers. The main purpose of the corporate level strategy in the
company is to maintain financial success and profitability in the company. The information
evaluated for this report will be found out from the website of the Cotton On Group and helps in
improving the divisions of the business (Theodorakopoulos and Budhwar, 2015). The
information which will be presented in this report is related to the applications of the corporate
strategy frameworks. The report will put the major focus on the governance mechanism, ethical
and CSR issues in the company. Strategic alliances and outsourcing which helps in corporate-
level strategy will also be elaborated. To increase profitability diversification is essential so in
this report, related and unrelated diversification will be explained. Dimensions of diversity which
also be determined aligned with the structure, process, culture, controls, and people (Coppin,
2017).
2 Strategy and Technology
Strategy and technology towards the standardization
For gaining a competitive advantage in the company it is important to consider the strategic
factors like technology and compatibility. The competition in the market is increasing so the
acceptance of the updated technology is required to gain a competitive advantage over the
competitors. The company Cotton Group has made technology tactics focus on technology
capabilities and helps in making the strategic decisions of the company (Bocken, et al., 2016). To
attain the higher standardization in the technology market the company has the strategy to know
the future in regards to the technology and also focuses on the infrastructure of the company. The
company has the standards which help the company in associating with the risk and also
increases the profit of the company by reducing the cost of the production.
Strategies firm used for establishing their technology