Corporate Social Responsibility and Management

This assignment delves into the crucial intersection of Corporate Social Responsibility (CSR) and environmental management. It encourages students to analyze the motives and pressures driving companies to adopt sustainable business practices. The readings explore various perspectives on CSR, including its impact on investment decisions, stakeholder theory, and the role of management control systems in implementing CSR strategies. Students are expected to critically evaluate these perspectives and synthesize their understanding of how CSR shapes modern business operations.

Strategic Management &
Corporate Social Responsibility
(P&G)

INTRODUCTION
Corporate social responsibility policies
Proctor and gamble company is an American based firm which produces consumer goods
(Freeman,Moutchnik2013). It is operated in various countries. Firm produces goods such as tide,
trial, head and shoulder and whisper, Gillette, fusion, Pantene, Arial, ace etc. Organization has
operations in approximately 80 countries and brands are available in 180 nations.
Corporate social responsibility activities of P&G-They are the activities done by the
company for development of poor and underprivileged children. Activities are-
Peace – Proctor and gamble organized an environmental education programme which
provides education to Ladakh children. It gives support to children who are orphanaged. So, firm
has built houses and other infrastructure for poor children. It helps them in getting proper
education and they can also receive other facilities such as housing, etc. Through this, children
can further study in the future and they are satisfied from receiving the facilities. Thus, company
gets various opportunities and can achieve the business objectives.
Drishti – Company has organized a programme in which there are transplant operations
for approximately 250 blind girls. It give some contributes for whisper packages. Through this,
girls of various countries have their eyes and they can read, write and can do all activities. They
do not suffer from any problems such as mensuration. Thus they can put more focus on the
studies and they can enhance their career. This helps in increasing of the business opportunities
and it results in growth of the firm.
Shiksha flagship project – In this project, company is associated with Sony programme.
Firm can give some percent of their revenues to underprivileged children. Through this there is
growth and development of kids. Firm has organized a unique mother education programme in
which mothers get prize of approximately 2 lakh rupees for graduation of 1 child. Through this
mothers do not face any difficulty in educating their child (Babiak and Trendafilova2011). Thus
it leads to development and growth of children.
Perception of stakeholders towards CSR activities of P&G
There are various stakeholders in the business including internal and external partners
which helps in contribution of CSR to company's success. Some think that it is a business

opportunity for company and others think that it is a loss to firm as it is the only wastage of
money. Views and suggestions of stakeholders related to CSR activities are-
Managers – Managers of company think that through contribution towards corporate
social responsibility, firm can have new business opportunities. They thought that there is
development and growth of underprivileged children. It results in increasing the reputation of
firm in minds of public (Arjaliès and Mundy, 2013). Thus, it leads to expansion and widening of
the business. Company can also achieve the business goals. So people are happy and satisfied
through activities of the firm. They also think that firm can also earn more profit as through the
same, they can have more opportunities. This results in improving the performance of business.
Employees – Employees feel that they are happy and satisfied through the corporate
social responsibility activities. Staff members thought that there is growth and development of
children. They can get all facilities such as housing and infrastructure. Thus, it increases the
standard of firm. It also results in capturing more business opportunities. Hence firm can earn
more revenues. All staff members can get adequate salary and promotion. So thus they are
contended. So employees want that company make various programmes for social development
of poor and women so that firm can achieve their business objectives. It leads to growth and
success of the organization.
Owners – Owners are happy with the contribution of corporate social responsibility of
the firm. As they thought that funds are invested in good purpose. They thought that there is
development of infrastructure of poor, women and privileged children. This leads to growth and
success of children So thus it increases the reputation of the business in minds of all the society
and customers. This leads to capturing of more business opportunities and projects. Thus
company can earn more profits Owners thought that company can expand the business and can
increase the market share. This results in success and growth of business.
Suppliers – Suppliers think that can give more materials for creation of various products
to the company (Russo and Perrini,2010). Suppliers thought that there is development of
children and women. They thought that company has various business opportunities through
contributing towards social activities. Thus company can generate more profits and there is good
reputation of firm in minds of customers etc. This leads to success and growth of company.
Through this they can get sufficient money for their materials. Thus they are happy and satisfied
through contribution of the social activities of the company.

Customers – Customers feels happy and satisfied through contribution of the social
activities by the firm. They thought that there is development and growth of underprivileged and
poor children (Baumgartner, 2014). Women also get funds to educate their children. So hence
company can achieve their business objectives. So hence they purchase more products from the
firm and it leads to growth and success of the company. They thought that through initiatives
firm can capture more business opportunists and projects. It leads to expansion and growth of the
organization. So thus customers want that firm can continuously contribute the activities towards
the social and charitable activities towards children and women.
Society – People are happy and satisfied through contribution of social activities by the
company. As the company is contributing funds for education of underprivileged children they
get fees for the education. Girls can do further study and can improve their career. They do not
face any problems and can concentrate on their studies. So hence there is growth and
development of children. Thus there is development of the society. There is good and favourable
image of the firm in minds of the people. So hence society wants that company can continuously
contributes towards the development of the children. It results in expansion of the business.
INTRODUCTION
Critically evaluation of challenges and advantages of new product in emerging market in
reference to triple bottom line.
Corporate social responsibility is a manner of corporate self regulation that are integrated
with to a business modal. Generally CSR is knowns as the abbreviation of corporate social
responsibility. Hence in very way, organisations will takes some corporation's initiatives in order
to evaluate and take the responsibility for the firm's effects on the social well begin and
environmental. In CSR activities, company will look after all those effects or impact which are
created by firm and it will shows on society. Firm will have responsibility for the environment
therefore they needs to take care about it. UK is an emerging market for P&G hence the
company will have some of the initiatives activities for CSR as it provide support to make
society aware for their product and nation will relays on them they seek P&G is working for the
economy with out harming their society and environment. The report is grounded on P&G which
is a American multinational firm. The P&G is suppose to launched their products in an emerging
market hence they have chosen UK as emerging market. In order to introduce any product in the

emerging market firm needs to look over on their triple bottom line which is very essential for
every company. The triple bottom line is a framework of accounting which has generally three
parts such as: economical, environmental and social.
There are so larger numbers of the firm which are considering this concept of triple
bottom line (TBL). This frame work helps in evaluation of their performance in wider
perspective that creates strong business values. The term Triple Bottom Line has been introduce
by JHON ELKINGTON in around 1994. The bottom line refers to the profit or loss which is
generally transcribed in the bottom line on a statement of expanse or revenue in the account. In
very simple term triple bottom line is concentrated on financial grounds by firm that involves
social and environmental duties. It facilitates help in respect to measures organisation's degree of
environment affect, economic values and social responsibility. The concept of TBL has a bigger
challenge that is the hurdle of measuring the bottom line of environmental and social factors,
hence it is necessary to that all three accounts being examine on their own merit or grounds.
With the help of triple bottom line company will be able to run their business in a manner that
not only having financial profit but also provide better lives of person and helps planet too as
TPL has three elements known as people, profit and planet.
The Triple bottom line concept application in P&G with challenges and advantages
the firm is divided in to 3 international business unit and each one in segmented as Beauty care,
House holds and Health & well being. In order to apply the concept they are started their focused
on environmental thing as like P&G is having wider rang of brands which are served in the
world wide also they have manufactures in across the globe. The company is always committed
to facilitating the services or product of best quality and values which enhance the live of the
world of buyers. As the part of it, firm regularly strives to enhance the environmental quality of
their product, packaging and operations across the world. According to the words of ....P&G has
policies through firm ensures their all goods and operation, packaging are either safe for
employees or buyers and also for the environment. According to the statement of.... they has
stated that P&G is always a buyer concern firm form them their customers are more important
hence wherever they suppose to launched the product they will take ideas and get market
analysis for having suitable view which helps in making goods or product and it will keep their
customers satisfied.

In the words of (Visser,2011)P&G is making their product more environmental friendly
as their quality of goods are standardised cause they are not differentiate between goods and their
set standards. P&G is working as the way through which all determine stranded will matched
with respective product. For a Social element, in the words of (Orlitzky,Siegel and
Waldman,2011).P&G has very genuine intention for conducting CSR activities as they wishes to
pay back to the society for social cause they have started their project on some educational
sectors which helps in growth of nation. If P&G suppose to launched their products in the UK
then they may face some of hurdle or roadblock and also have some profits too, form the words
of (Perez-Batres and et. al.,2012).they have stated that if they introduce their product in UK then
they will have sound demand for new goods as emerging market is generally has rising upper
class population. Hence these kind of buyers are at time interested in having luxury product
which are not available in the market therefore it will be a advantage for the firm as they will
will have chance to make that unavailable stuff launched in the region. In the addition, lack of
available or demanded product could be a opportunity for the P&G to get it's wishes through
make scare product available and their brand become status symbol in the emerging market.
Other statement is on the words of (Bhattachary and Sen,2010) when P&G is establishes their
business in emerging market then firm will have chance to expand their business and have
opportunity to be a part of economy system. It is true that firm is emerging economy will be able
to expand their capability and capacity. According to (Kapferer,2012).P&D have opportunity to
grab prestige when they expending their market to international level in both the nations, parent
or operational country. Investing in emerging market will be helpful in order to have growth and
diversification in accordance to the words of (Zhao, 2012). if firm has operation in just one place
then some chances are there to suffer more but if company has operation in more them single
country then all the hurdles are become vanished or manageable, Hence if P&G do the same then
this diversification will helps to face off all the hurdle in their growth. Product launched in the
emerging market is not only profitable but also come with major roadblocks which may faced by
the firm at time of introduction of goods. As per the words of (Fassin,Van Rossem and
Buelens,2011).they has been stated that some times emerging market may have volatile, not
stable governments hence they may have some political issues in the nation which P&G may
suffered at time of launching their goods in the UK because political disturbance can be able to
make serious consequences to the investors and economy. Another statement is on the words of

(Ioannou and Serafeim,2010). if UK has some issues in regards of insufficient labour, high
inflation and deflation, raw material or unregulated area or unsound financial policies then it will
be hard to launched any product or business in emerging market hence if P&G wants to launched
their product then they needs to examine all the4 market condition before introduction their
goods in UK area. In accordance to the.........as per his words, the value of currency in the
emerging market is very fluctuating by their nature as it compare with dollar may be highly
volatile. In order to established the product in emerging market them it is important for P&G to
seek out and over look the currency of the UK as it is the prominent thing for a firm cause with
out the help of money not company will be able to survive in emerging market.
There are major three types of CSR strategies which generally every firm follows at time of
launching their product in the emerging market. these all of the approach is known as the Ethical
CSR, Altruistic CSR and Strategies CSR.
Ethical CSR- is known as the purest and major legitimate kind of CSR in that firm
pursue a clearly determine sense of social chances in order to manage their monetary duties to
stakeholder, their legal duties to their local social and community as the universe. Their major
responsivity is to do the right thing for all their shareholders. This is seems the most ethical kind
as it helps in CSR in order to satisfied their all stakeholders of the firm.
Altruistic CSR- this is also known as Philanthropic approach to CSR, in this strategy
firm underwrite some particular or certain initiative in order to pay back to the firm's local
communities or framed national or international events. This is an ethical aspect is according to
it funds are given back to them or their shareholders who are related to the company. This types
of strategy has a negative impact on shareholders.
Strategies CSR- this is the third and final types of CSR. It defined as Philanthropic
approach to CSR in that firms objective events which are generated the core positive publicity or
goodwill for the company but that runs the stronger risk of being known as self serving behave
on the part of the company. According to the......... there are so many types of CSR strategy that
is beneficial such as these initiatives provides benefits to stakeholders in order to have fiduciary
responsibility to the firm's shareholder.
Recommendations
CSR, corporate social responsibility can be known as the movement with in the world of
business which provide larger support to ethical and social role for the corporation. Company's

board of directors helps in boosting the profits for their stakeholders. Firm who are framing
guideline of CSR helps to resolve issues and enhance productivity or contribute their work sin
positive manner to the community. Through the triple bottom line concept, P&G should take care
monetary policies of the emerging market before launching their business along with they needs
to evaluate all the market condition as political environment, legal situations and demand of
customer.
P&G should keep their eyes on international equity as ETFs- this involves that types of
concentration with capture both kind of market as emerging and developed. It will help them to
get exposer of greater opportunity in various different nations. Other side they should focuses
on Smell cap stocks it is about, depending on the demand or wish of the local buyers, thereby
made them a effective “pure play” on emerging market. In order to launches product in emerging
market P&G needs to make some strong policies for CSR which are able to capture the minds of
larger numbers of customers and provide their contribution in the economic development. Firms
who are active with their CSR are most respectable and have chance to flourish their business in
different places or locations with effective product and services. The concept of triple bottom
line is major thing for an organisation or P&G therefore, P&G needs to continue their operation
with the concept of Triple Bottom Line through it they will be able to measure all the expanse
and profit or revenue in the last line of the statement and tries of make examine of all three
elements such as social, environmental, and economical. If P&G wants to have tremendous
hight or growth, opportunity in the emerging market then they needs to apply or continue their
working with concept of triple bottom line, it helps in providing diversified profits.
CONCLUSION
From the above assignment it has been concluded that CSR is important for every kind of
organisation it play vital role in social and environmental responsibilities. This help in company
success also from the perspective of customers, suppliers, society, manager as well as owner
also. Instead of this organisation and its Corporate Social Responsibilities are also explained. If
environment is ozone-friendly then customers will get attract towards brand and then become
loyal towards the brand this will help in creating brand image and maintaining performance of
the same. CSR is beneficial for whole country even the human being living in that, plants and
trees, air and many more.

REFERENCES
Books and Journals
Freeman, E. and Moutchnik, A., 2013. Stakeholder management and CSR: questions and
answers. uwf UmweltWirtschaftsForum. 21(1-2). pp.5-9.
Babiak, K. and Trendafilova, S., 2011. CSR and environmental responsibility: motives and
pressures to adopt green management practices. Corporate social responsibility and
environmental management. 18(1). pp.11-24.
Arjaliès, D.L. and Mundy, J., 2013. The use of management control systems to manage CSR
strategy: A levers of control perspective. Management Accounting Research. 24(4).
pp.284-300.
Baumgartner, R.J., 2014. Managing corporate sustainability and CSR: A conceptual framework
combining values, strategies and instruments contributing to sustainable development.
Corporate Social Responsibility and Environmental Management. 21(5). pp.258-271.
Russo, A. and Perrini, F., 2010. Investigating stakeholder theory and social capital: CSR in large
firms and SMEs. Journal of Business ethics. 91(2). pp.207-221.
Visser, W., 2011. The age of responsibility: CSR 2.0 and the new DNA of business. John Wiley
& Sons.
Orlitzky, M., Siegel, D.S. and Waldman, D.A., 2011. Strategic corporate social responsibility
and environmental sustainability. Business & society. 50(1). pp.6-27.
Perez-Batres, L.A., and et. al., 2012. Stakeholder pressures as determinants of CSR strategic
choice: Why do firms choose symbolic versus substantive self-regulatory codes of
conduct?. Journal of business ethics. 110(2). pp.157-172.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews. 12(1). pp.8-19.
Kapferer, J.N., 2012. The new strategic brand management: Advanced insights and strategic
thinking. Kogan page publishers.
Zhao, M., 2012. CSR-based political legitimacy strategy: Managing the state by doing good in
China and Russia. Journal of Business Ethics. 111(4). pp.439-460.
Fassin, Y., Van Rossem, A. and Buelens, M., 2011. Small-business owner-managers’
perceptions of business ethics and CSR-related concepts. Journal of Business ethics.
98(3). pp.425-453.
Ioannou, I. and Serafeim, G., 2010, August. THE IMPACT OF CORPORATE SOCIAL
RESPONSIBILITY ON INVESTMENT RECOMMENDATIONS. In Academy of
Management Proceedings (Vol. 2010. No. 1. pp. 1-6). Academy of Management.