Strategic Management: Types, Drivers, Analysis, Choice Models, and Implications
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This presentation provides an overview of strategic management, including types of strategies, competitive drivers, internal analysis, strategic choice models, and implications of selected strategies.
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STRATEGIC MANAGEMENT
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TABLE OF CONTENTS •INTRODUCTION •MAIN BODY •CONCLUSION •REFERENCES
INTRODUCTION •Strategicmanagementisbasicallytheplanning, analysisandmonitoringofthevariousactivities whichhelpstheorganizationstomeettheir objectives as well as goals. •This report gives a brief about strategy types in relationtoorganization,competitivedriversand impactoncompetitivepositionoforganization, internalanalysis,strategicchoicemodelsand implications of selected strategy.
COMPANY OVERVIEW •The Alf Mizzi and sons is primarily the renownedmarketinggroupbeing establishedbyAlfredMizziand headquartered in Malta. •It is mainly the family-owned business and thus has expanded in wide geographies in partnership with some local companies. •It operates within sales and marketing of large number of food as well as grocery product.
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STRATEGY TYPES IN RELATION TO ORGANIZATION •Corporate strategy •Corporate strategy is basically the series ofactionswhichtheorganization undertake to achieve the objectives and goalsandforgainingthecompetitive advantage. •Functional strategy •This basically encompasses the various approaches which addresses the specific functional area within an organization.
COMPETITIVE DRIVERS AND IMPACT ON COMPETITIVE POSITION OF ORGANIZATION •Political factors •various political factors like tax rate, foreign exchange rate, political stability etc. affects the functioning of Alf Mizzi & sons. •Economic factors •Thedifferenteconomicfactorslike employmentrate,exchangerate, inflation rate affects the company in a great way.
INTERNAL ANALYSIS •Strategic drift is basically the gradual decline aswellasdecreaseinthecompetitive advantage of the organization and failure of companytorespondtochangeswithin business environment. •Lack of management •This is the biggest factor which has contributed to the strategic drift of Alf Mizzi & sons. the managementofthecompanyisnotwell- defined due to which there is lack of effective communication between the employees.
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STRATEGIC CHOICE MODELS •RBV •Resourcesbasedviewisbasicallythe approach which the organizations use in order to achieve the competitive position. •This is the framework which helps the organization about the various resources whichwillhelpthemtoexploitthe position in market place. •In short, this model helps the organization to attain competitive advantage and thus establish position in market.
IMPLICATIONS OF SELECTED STRATEGY •If Alf Mizzi and sons wants to expand their operations and achieve more growth in their businessthentheymustfocusonthe department of marketing and their relation with the other departments. •Relations with hr department- •Theaccuracyandproductivityofany departmentisconcernedwiththeHR departmentasallofthemgatherthe experiencefromthetrainingprovidedby them.
CONCLUSION •It has been summarized that in order to establishpositioninmarket, organizations need to develop a strategic plan in which they are required to assess their capabilities thoroughly. •Various factors like political, economic, socio-cultural affects the operations of theorganizationinbothpositiveand negative way.
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REFERENCES •DAVID, F.R. AND DAVID, F.R., 2019.STRATEGIC MANAGEMENT: A COMPETITIVE ADVANTAGE APPROACH, CONCEPTS AND CASES. PEARSON. •HITT, M. AND DUANE IRELAND, R., 2017. THE INTERSECTION OF ENTREPRENEURSHIP AND STRATEGIC MANAGEMENT RESEARCH.THE BLACKWELL HANDBOOK OF ENTREPRENEURSHIP.PP.45-63.