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Managers of Air Canada Creating Competitive ADVANTAGE MAIN BODY 1 1. Awareness of Firm External Environment

   

Added on  2020-10-05

6 Pages928 Words371 Views
STRATEGIC MANAGEMENTCREATING COMPETITIVEADVANTAGE

MAIN BODY1.Awareness of managers for firm’s external environment Manager of Air Canada must be aware about the firm’s external environment. It can support thecompany in shaping their future and can also help them in making aware about the potentialthreats that can exist to the organization. The awareness can assist in shaping the future ofindividual as well as the firm (Ansoff and et.al., 2018). It can also help the manager of AirCanada in keeping the business ahead of the competition. 2.Elements of the general environmentThe six elements of the general environment that can affect Air Canada are:Political- It includes the trade policies, laws rules and regulations related to taxes whichcan affect the working of the company. Company must frame their policies according to the rulesof different regions where they are workingEconomical- These factors include inflation rate, labour rate, fiscal policies. Like forexample if labour rate in any country decreases, it will enhance profit of Air Canada.Social- It includes attitude, belief, values of the consumers. Company in order to besuccessful must adhere to them. Technological- Consumers like company that is using the advance technology. So AirCanada must provide the benefit to their consumers on booking tickets online.Legal- It includes the various laws and regulations like health and safety law in which theAir Canada needs to provide safe environment to passengers.Environment- Company needs toperform CSR activities or hold any event that promote awareness for environment ((Moutinhoand Vargas-Sanchez, 2018.)..3Advantage and Disadvantage of SWOTAdvantage:It helps in analysing the strength and weakness of the organizationIt can also help Air Canada in analysing the opportunities and potential threat for them.Disadvantage:This method is subjective.It is also prone to ambiguity.1

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