Strategic Management

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

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STRATEGIC MANAGEMENT
Table of Contents
III. External Environment: Opportunities and Threats (SWOT)...............................................2
A. Natural Physical Environment: Sustainability Issues........................................................2
B. Societal Environment........................................................................................................2
C. Task Environment.............................................................................................................3
D. Summary of External Factors............................................................................................4
V. Analysis of Strategic Factors.................................................................................................4
A. Situational Analysis...........................................................................................................4
B. Review of Mission and Objectives....................................................................................5
References..................................................................................................................................6

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STRATEGIC MANAGEMENT
III. External Environment: Opportunities and Threats (SWOT)
A. Natural Physical Environment: Sustainability Issues
The Sonic Corporation is a restaurant serving all types of meals but it functions the
best in those areas where the climate is particularly warmer in nature in order to ensure
considerable success with respect to the preparation of the meals and other substitutes.
Moreover, it is crucial that the design of the building is in adherence to the weather of the
place whereby the weather of the building has a key role to play in the overall operations of
the firm (Kotabe and Helsen 2014). If the design of the Sonic Corporations had not been
designed in the right manner, then this would have causes problems with respect to the
expansion of the firm at large as the warm climate would have had a huge impact and the
weather would have caused barriers with respect to the overall expansion of the firm.
Hence Sonic has to ensure that in order to combat against these environmental and
weather barriers, it designs its buildings in an appropriate manner and in lieu of this, and
Sonic has begun building some of its restaurants with larger emphasis on the drive thru
design (Marshall 2014). This helps it to cut down on the operational costs of the firm. In
addition to this, Sonic has been successfully possible in cutting down around 15-20% of the
operating costs through its robust design.
B. Societal Environment
There are different kinds of natural disasters which can affect the overall growth of
the restaurant in a negative manner. The health consciousness is one of the major issues
which is being faced by the Sonic drive in restaurant in a negative manner which will be
creating negative impact which can hit Sonic in an ineffective manner (Doz 2017). As there
are different individuals in the society are now more health-consciousness in nature as they