Strategic Management: Performance Evaluation and Plan of DHL

Strategic Management
(Assessment 2)

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A(1).......................................................................................................................................1
Performance Evaluation of DHL............................................................................................1
PART A (2)......................................................................................................................................3
Strategic Plan of Company.....................................................................................................3
PART B............................................................................................................................................5
Reflection of the strategic view of the company....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic planning is defined as the procedure of making tactics that could help the
company in implementing appropriate schemes that could help the company in achieving
growth. The process is likely to take up effective integration of various units as well as
coordination of efforts related to accomplishment of desired organisational objectives. For this
purpose, strategic schemes are likely to represent appropriate deals for long term goals of the
organisation so that vision and mission of the firm could be represented. It considers effective
development of appropriate priorities related to the suitable planning and utilise available
resources (Sumkaew and Intanon, 2020). For completing this report DHL company has been
taken which is based in Germany and deals in providing courier facilities to people in context of
maintaining effective profit margins. The organisation was established in the year 1969 with the
aim of delivering global courier services. Hence, the following report represents strategic plan
which is implemented by the selected organisation. It also represent reflection tools to remain
sustain in competitive benefit.
PART A(1)
Performance Evaluation of DHL
The business aim of DHL is to serve their customers with value added services in order to
create higher customer satisfaction and effective purchasing experience. For, this the DHL is
likely to face the prominent challenges in the dynamic competitive business environment which
is due to changing external environmental factors. Organisations most often try to sustain in a
competitive and monopoly market by building a strong customer base. In addition, to this the
DHL is likely to serve around 200 organisations all across the globe through their effective
services (Grainger-Brown and Malekpour, 2019). In relation to this, by undertaking the excellent
performance of the DHL is discussed beneath:
 Competitive strength: these are the key powers of the company which are build over
the time through investment of effective time period and by practising on the serving the
customers in most prominent manner (Stretton, 2020). For this, DHL is likely to maintain
their strong customer base at the international level which is supportive for gaining the
effective customer engagement and relationship for long term. It also helps in enhancing
the productivity and enable the company and its employees to run suitable promotional
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