Strategic Management | Discussion

Running head: STRATAGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author Note

STRATAGIC MANAGEMENT1
Discussion on Threshold and distinctive capabilities
Christian Dior popularly known as Dior, refers to a French luxury goods manufacturing and
selling organization. The organization has taken the seventh position in the list of most popular
luxury good items of the world for its exclusive collection as we as premium beauty lines.
Threshold and distinctive can be considered as to types of capabilities. While the threshold
capability helps a company to compete in the given market, distinctive capabilities allows the
organization to thrive as well as prosper (Donzé and Wubs 2019). When it comes Christian Dior,
which is a highly popular French luxury goods organization, the threshold capabilities of the
same includes its basic knowledge, skills, traits, and motive. Self-image as well a social role.
Without the mentioned social capabilities the performance of the organization would have been
substandard in several parts (Chailan 2018).
However, it is to be noted that only with the help of distinctive capabilities, the organization
could not have been reached so far. In order to move beyond the minimal performance, it is
highly required for the any organization to ensure additional performance which is known as the
distinctive capabilities. For Dior, the distinctive capabilities includes its highly creative an
innovative capabilities and superior marketing strategies.
Resources Competencies
Threshold Capabilities
(required to be able to
complete in a market)
Total number of Employees
working for the company:
84,981 employees
Fabric used: The most
common fabric used for the
Adequate workforce can be
considered as one of the
company’s threshold
competences.
Adequate amount of fabric