Strategic Management ( Distinction Criteria )

Strategic management

Table of Contents
INTRODUCTION ............................................................................................................................3
Compare the application of prescriptive and emergent approaches to strategy with their role . . .3
Evaluate issues and limitations associated with the use of SWOT analysis.................................6
Evaluate benefit, cost and risk of using innovation for driving long term organisational
development..................................................................................................................................8
CONCLUSION ...............................................................................................................................10
REFERENCES.................................................................................................................................11

INTRODUCTION
Strategic management is management of the organisation resource to accomplish its
objectives and goals. This process include setting goals, analysing competitive environment,
examine internal origination, evaluation of different strategies and ensure management to roll out
strategies in the whole organisation. The strategic management make enable the company to
assess its environment to meet its long term objective (Chadee, Roxas and Kouznetsov, 2021). It
is a series of the decision taken by the management for determining strategies in order to
accomplish the organisational goals. It is an ongoing process that help to evaluate and control a
company and industries in which the firm is involved, assess their rivals and sets objectives and
strategies in order to meet all the existing and potential competitors, then reassesses every strategy
quarterly and annually to analyse that how it has been implemented or succeeded and need to
replacement by new strategies. Strategic management include a systematic analysis of the
external and internal environment, for evaluating company's policies, goals and strategy to build a
the new strategic plan and moves (Bonfante and et. al., 2021). Firm consider for this report is
Sainsbury that was incorporated in 1869 in London. It is popular for the high quality goods and
services at low price. This report will include the comparison of the application of emergent and
prescriptive approaches to the strategy with their role, application of SWOT analysis, issues and
limitation, comparison of two models approaches to assess environmental impact on competitive
position, benefits, cost and risk of using innovative to drive the long term organisation
development.
Compare the application of prescriptive and emergent approaches to strategy with their role
In strategic management, there are two approaches one is Prescriptive and other is
emergent approach. Both strategies are different from each other other as the emergent approach is
opposed to the prescriptive, is one whose ultimate objectives are unclear, planning is a short term,
this is more reactive to the events, strategies are adopted to the people's need and its component
are developed during the process of its development and implementation (Evans, 2019).
Prescriptive approach- Under this approach vision, mission, objectives and the core value are
defined before the implementation of startles. It implies that organisations will purposely
formulate the strategies on the basis of proprieties and aim of the top management. Hence, this

approach basically follow a top down hierarchical structure and the authoritative management
style. It is linear process from strategic analysis to the strategy development and strategies
implementation. Thus, the strategic planning is observed as deterministic, orderly, rational and
systematic process suitable for the stable business environment (Fontrodona, Ricart and Berrone,
2018).
Emergent approach- In this approach, the strategies come out as manager take strategic and
operational decisions continuously that resulting into certain pattern. It implies that
organisational realised strategy will not be out of an intentional planning from top but emerging
from action or decision taken, an interpretation of the events, complex interaction with lower
level, hence emerging bottom up. Thus, strategy making is incremental, interactive and unplanned
process that permit adaption and flexibility as changes in business environment. When, strategies
emerges from decision's pattern, it can be documented, for instance, in strategic plan and annual
report. Under an emergent approach, the planning is for short term and new knowledge and
experience learnt help to adopt strategy (Harnett and et. al., 2019).
Prescriptive approaches Emergent approaches
Its objective is outlined in the progress and
whose main component have been developed
before strategy commences.
Its final decision is undecided and main
component developed during course of its life,
as strategy proceeds.
In this approach, required resources can be
foreseen in order to implement the strategic
plans for company's development.
This approaches, make enable the organisation
to evaluate their own strategies.
This strategy help to allocate human and capital
resource for completing a given task or project.
It help the organisation in developing their
knowledge and learning regarding the business
environment or other elements.
With this approach, the company positioned
itself in to a competitive space.
This strategy has ability to adopt any uncertain
environment.
Role of prescriptive approach in organisation
From the contrary perspective, this model contain various assumptions which are unsustainable in
the changing business world. Logical approach implies that the strategy development is always