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Strategic Management Report - Sainsbury's

   

Added on  2020-07-22

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Strategic management
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK1M.E. Porter’s (1985) model .......................................................................................................1Swot analysis...............................................................................................................................2Pestle Analysis............................................................................................................................4Strategic issues............................................................................................................................5Solution to issues.........................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONThe strategic management can be simply defined as the process of identifying andimplementing various strategies that is used by managers of an organization in order to performbetter and aids in gaining a competitive advantage for their corporation (Vogel and Güttel,2013). An industry is reflected as having the competitive advantage when its profitability is morethan average profitability of all other industries offering the same product. The present report isbased on strategic management of Sainsbury's which is located in London and comes under thelargest chain of the super market by effectively contributing with 16.9% of share in the UKsupermarket regions. The present report is explaining the Various strategies of the business andthe methods of managing this in order make more profit. The analysis of strategies are related toseveral policies of business and the philosophical underpinning of certain methodology for thestrategic management of the private or public sector. TASKM.E. Porter’s (1985) model Micheal Porter has given five forces of competing position model. It provides the simpleappearance for assessing as well as identifying the agonistic strength and perspective oforganization or an industry. The Sainsbury's follow the porter model in managing its businessstrategies. The company hasa large number of activities (approx.. hundred or thousand) in orderto convert input into outcomes. Those activities are grouped into general category like in theform of primary or secondary tasks that are undertaken by corporation in their businesses. As perthe view point of Porters, the primary activities are :1.Inbound Logistics: It is nothing but the involvement of firm and its suppliers. Theseincludes the overall activities that is required to acquire, store and distribute inputs(Travis and Rekhtman, 2011).2.Operations: This is defined as all the process that is used to transform or alter the inputsinto required outputs that is nothing but goods and services.3.Outbound logistics: It involves the complete activities that is required to gather, storeand disseminate the outputs.1
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