200587 Strategic Management Assessment

Added on - 08 Nov 2019

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Strategic Management[Document subtitle][DATE][COMPANY NAME][Company address]
Running Head: ReportContentsExecutive summary.....................................................................................................................................2Strategy.......................................................................................................................................................3Business level strategy.............................................................................................................................3Corporate level Strategies........................................................................................................................4Industry analysis..........................................................................................................................................5Business system model of Spotify...............................................................................................................7Conclusion...................................................................................................................................................8References...................................................................................................................................................91
Running Head: ReportExecutive summaryThe strategies in the organizations are playing the best role for the success of the business. Thewhole report is based on the assessment of the Spotify journey and how that company uses thestrategies. This report is helpful; in explaining the two types of strategies – one is business leveland the other one is the corporate level strategy. The business level strategy of the Spotifybasically focuses on the one basic unit as the company in the year 1999 decided to replace thevinyl and cassettes with the CD for the storage of music. The corporate level strategy adopted bythe company is to adopt the latest technologies and enter into the digital media just to gain thecompetitive advantage. These strategies are built just to overcome the problems and challengesfaced by the company.Moreover, this report also highlights the industry analysis with the help of the Porter’s fiveforces model. The company Spotify has the new business model system launched in the year2016 which is also explained in this report. The use of the latest technologies and the digitalmedium is the best way to compete in the market and this report also explains strong competitorsof the Spotify. The conclusion and the recommendations for the challenges faced by the musicindustry also given below. At the end, this report is the assessment of the Spotify company thatinvolves the type of strategies, business models and the industry analysis.2
Running Head: ReportStrategyA business strategy is to design a plan to achieve the short term or long term objectives. In theassessment of the case study about Spotify 2016, the problem is faced by the Spotify is theincreased competition and the competitor is the Apple music. The Spotify is doing the solebusiness of the Music Steaming. The company re-define its marketing strategies as well as thecorporate and business level strategies to gain the competitive advantage. Looking at the historyof the Spotify, then in the year 1999, with the growth of the playback music records, the vinyland the cassettes have been replaced by the CD that lead to increase the revenue of the company.The use of the CD is beneficial to access the small and cheap cassette player and offers the muchhigher quality of the sound and fidelity[ CITATION Fer15 \l 1033 ]. Moreover, recorded musicbecomes famous because of the development of the new platforms of Mass media like radio.Business level strategyIn the case of the Spotify 2016, Business strategy is basically a plan of action to formulate,evaluate, and implement the decisions in the favor of achieving the long term objectives. It’s adocumented plan for the company to achieve the goal of the company. Strategy is importantbecause it gives the business time to get a sense of how they are performing, what theircapabilities are, and if these abilities are helpful for them to achieve the goal. It also identifiestrends and opportunities in the future and also helpful in understanding the broad change in themarket. It creates the vision and clear direction for the company to work. By creating a businessstrategy, a company can create a competitive edge in the market. The business strategy of thecompany includes the stages such as, Strategy formulation, Strategy evaluation, Strategy3