Strategic Management: Analysis and Strategies for JD Sports PLC

Strategic Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
External environmental analysis..................................................................................................1
Internal environmental analysis...................................................................................................4
Identification of competitive strategies.......................................................................................6
Strategic directions & methods of expansion..............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management is the strategic use of a business resource to reach business enterprise aims
and goals. Strategic administration requires reflection on the processes and actions within the
enterprise and exterior aspects that may impact how the venture functions. It include
establishment of aims, analysing the rivalry environment, determining the interior analysis,
assessing strategy and assuring that ammonisation rolls out the strategies across the firm. To
make sure the decision making process, it is crucial that strategies in place to support the
business divisions and operation. For the completion of this assessment, JD Sports PLC is the
company which is considered. This venture more commonly acknowledged as JD Sports or JD
and it is a British sport- fashion retail organisation (Ansoff and et. al., 2018). This venture was
incorporated in 1981 and is headquartered in Bury, Greater Manchester, England. The particular
firm operate its business globally in different nations like UK, Europe, US, Australia and Asia.
There are approx 32,130 people are employed by the establishment and they contribute in
running the business of company in effective manner at global scale. There are diverse kinds of
challenges faced by the respected venture at global scale in term of competition, reduction in
sales and profit margins as well as customer base due to corona virus pandemic. This report will
consider information about the strategic techniques which are utilised through the management
of a company of firm. It will include the aspect of compare theory and activities to compare the
models that make their involvement in effective administration of organisation.
MAIN BODY
External environmental analysis
PESTEL analysis
It is a technique that is utilised and executed to analyse and monitor the macro
environmental aspects that may have a philosophical impact on a company’s performance and
business operations. This tool is especially beneficial to administrate and manage the business
actions and operations of an organisation when macro atmosphere components influence the
venture (Makadok, Burton and Barney, 2018). It is often used in compare to other analytical
business techniques such as VRIO analysis and Porter’s five forces to offer a clear
acknowledgement of a situation and liked external factors. By the execution of this framework,
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