Strategic Management of Marks and Spencer

Strategic management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
M&S strategy..............................................................................................................................3
Methods of Development............................................................................................................4
Leadership style of M&S............................................................................................................6
Change management of M&S.....................................................................................................7
Sustainability Strategy of M&S. ...............................................................................................9
RECOMMENDATIONS...............................................................................................................10
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................12
Books and Journal.....................................................................................................................12

INTRODUCTION
Strategic management is a process of management function which drive planning and
organising the resources in such a manner that it took effective strategy into consideration.
Strategies used to give rise to effective planning and formulation of techniques which
organisation desired to use it to their management to enhance their productivity and profitability.
The main aim or strategical management is to develop and implement the plan for present and
future purpose so that employees could be aware of what needs to be done. This report will
shows the management criteria of Marks and Spencer, the company is the largest manufacture
and retailer which came under contract into 1884 by Michael marks and Thomas Spencer and
originated their name into M&S. The company is the dealer of diversified products of food,
clothing and house hold essentials (Allison, 2017). The report will considers all the operations
functions the company perform by analysing their internal and external factors in order to make
their products their customers priority and be competitive into market. These all will be done by
assistance of SWOT, PESTLE and STP approach also the methods of development and change
management will also evaluated.
MAIN BODY
M&S strategy.
Marks and Spencer focus on business strategies and makes its proper execution into their
operations because of that fact the company has reputed brand name into market and high
potential to take competitive advantage. The company use their strategy into three aspects. First
stage includes their execution of their existing resources into efficient manner and gain
competitive advantage to maintain customers loyalty which they look forward with the company
product. Another strategy they use to provide for workforce efficient through encouraging them
with transformational style that make sure the work lead to faster processing. Also, the company
study about all the external forces which could become threat for its existence into future and
uncertainties may arise for which they develop plans according to the same. Into the next step,
the company focus on being innovative in terms of their production and procedure so that it
could be adjustable into dynamic market trends (Berisha, 2017). These all strategies will make
sure sustainable growth of the company. Moreover, change management is also necessary to be
implemented at regular intervals because of changing demand of customers, for that instance,

company could to adopt leadership style to influence their employees towards innovation and
creativity and enhance their business through digital sources and exploit e-commerce sector into
their consideration. These plans are beneficial to grow and expect large expansion for many
years into existing or new market. Offering qualitative product is the major task of the company
which standardised their products into market. Their strategy influence on factors which could be
better reconcile into their operation and maintain power and authority towards competitive
rivalry. They could modify their products ion flow with changing trends (Boskov, and
Magdinceva Sopova, 2018).
Methods of Development.
Development is necessary for prospering growth with context of M&S, these methods could get
analysis by assistance of PESTLE tool. This will undertake all the external factor that the
company make decision regrading its betterment.
PESTEL Analysis
This tool includes its most essential factor in order to give accurate analysis of external
environment of M&S. There factors are described below:
Political Factors: This factor categorised into several government regulations over
policies and change in taxation rates, custom duties, subsidies and many more. Through these
factors companies work environment get affected as they have to regulate these changes into
their operations. M&S has affected positively by free trade policy which make them able to
distribute into globe (Carter, 2020). Also, Brexit amendments change the whole scenario of
revenue and impact on tariff policies due to which organisation needs to push up their cost and
result in rise in prices.
Economic Factors: Economy of country get affected by demand and supply, rates of
inflation, fluctuation in monetary rates. These factors eventually depended on organisations
functions which could negatively affect the economy. M&S needs to be cost effective in order to
generate positive response towards their image otherwise it could be hurdle for company growth.
Socio-cultural Factors: These factors consist social and culture aspects of society that
clearly shows customers demands and changing trend into market. Organisation could avail the
benefit of enormous profit and expansion through focusing on these factors. For which M&S
needs to be innovative into their products and serve a unique experience to customers which will
be beneficial to diversifying the product segments.