Strategic Management of Godiva UK
Added on -2020-07-23
| 19 pages| 5199 words| 38 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 19 pages
STRATEGIC MANAGEMENT1
Executive summaryThe increasing use of strategic management has created effective impact on several industries inrecent times. In the particular scenario, the focus is placed on the expansion of the UK businessindustry. The established confectionary company, Godiva UK, has been chosen in this casestudy in order to demonstrate the diverged utilization of strategic management. The study beginswith a brief overview of Godiva’s background and its main challenges. The PESTLE analysis isused to evaluate the external business environment of the firm in order to expand in the UKconfectionary market. The micro environment is demonstrated with the help of the Porter’s 5force framework and the value chain analysis is used to identify the deep rooted issues in theinternal factors of Godiva. The study further proceeds with the identification of the issues withthe help of competitive strategies (Porter’s generic strategies) and concludes with effectiverecommendations under strategic directions in management.2
Table of ContentsIntroduction ................................................................................................................................................................Company background ...............................................................................................................................................Key challenges experienced by the company .......................................................................................................Change in customer purchasing trends...................................................................................................................Increasing competitors over the years.....................................................................................................................An analysis of the external environment to identify threats and opportunities for Godiva UK .....................................Extended explanation of the Macro and the Micro environment of the firm ................................................................Internal environmental analysis and detecting the strengths and weakness ..............................................................Primary activities.....................................................................................................................................................Supportive activities................................................................................................................................................Final analysis........................................................................................................................................................Recognition of the competitive Strategies ...............................................................................................................The Generic strategies of competing in the UK chocolate market with other brands.............................................An overview of strategic directions in management for Godiva UK ..........................................................................Strategy execution to expand in the UK chocolate market........................................................................................Conclusion ...............................................................................................................................................................Reference List...........................................................................................................................................................3
Introduction The term strategic management revolves around the techniques of organizational structure of acompany. There are large number of companies in today’s world, introducing advanced notionsof business and business types. Along with which the market competition is on the verge ofconstant enlargement. There are increasing number of managers and industrialists seekingassistance from the advanced tools and technology for better progress. The use of strategicmanagement is of high importance in certain scenarios, in order to sustain the competitive natureof the firm. Strategic management not only acts as a single entity but consists of a number ofsubdivisions, methods and techniques. In this case study, the well known brand called GodivaUK is highlighted, in order to breakdown the possibilities and limitations of the way of usingstrategic management. Company background The Godiva UK is one of the established confectionary brands in the United Kingdom. Thecompany is best known for its rapid expansion and establishing high customer satisfaction withvariety of products. The company produces more than 100 types of confectionary products andchocolates. The nature of the company is private limited and is a small scale company, withlarge number of unique products. The magnificent hierarchical structure and managementsystem of the company has been creating strong competition for the renowned large scalecompanies in the United Kingdom (GODIVA U.K. LIMITED, 2015). The company is controlledby the hierarchies of the eminent heads that is the Chief executive, president, the managingdirectors and the operations. Godiva has made a remarkable impact on the consumers byadapting tools and technology for increasing the quality of its products. The increase in the saleof the premium chocolate has increased by 17.5% from 2013. Moreover, the company useshealth safety measures in its food products to achieve customer appreciation and buildreputation, which has been stable since, 2010. The overall revenue of Godiva UK has beenincreasing in percentage over the years and increased by 32.5 % every year. The company alsopredicts larger achievements and expansion in the upcoming years (godivachocolates, 2017). Cited firm is facing financial challenges, one of the main issue that is faced by cited firmis reducing value of assets. In the year 2014 value of fixed assets in the organization was4
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan