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Strategic Management Contents

   

Added on  2020-07-23

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Strategic management

ContentsINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Organisations strategic position...................................................................................................1Organization strategies................................................................................................................3Critical evaluation of the organisation's strategy.........................................................................5CONCLUSION................................................................................................................................7RECOMMENDATIONS.................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONStrategic management considered important role in the business to create structure andplanning. It implements to develop design, objectives, goals, etc. Therefore, efficiency andeffectiveness develop in successful manner to grasp important consideration (Holtbrügge andSchuster, 2017). In this aspect, present report based on the Adidas which is multinationalcorporation and design shoes, clothing, accessories, etc. There are several competitors exist inthe market who provide same products and services with brand. For instance, Nike, Puma, etc. Itwill assist to consider branding operations to attract several customers. For gaining insightinformation of the company, it covers strategic position with using strategic KPI. Furthermore, itcarries discussion on SAFE framework to drawn systematic work performances. MAIN BODYOrganisations strategic positionIn order to look towards the strategic position, it is important to look upon the differentactivities that helps to promote effective results by Adidas. In several areas of the world, thecompany consider operations in successful manner so that they can attain significant advantagesas well. Hence, following are certain KPI that assists to make strategic position of the chosenbusiness:Major sporting events 2014: In 2014, Adidas considered several events in sports thatassists to develop its market and attain systematic work performance. In this way, inJanuary from 12 to 26 in Denmark they organise event for supplier of Balls. Therefore, itassists to listed several aspects in the growth (Mahdi, Abbas and George, 2015).Furthermore, there is another event consider on January 16 in London UK in which thechosen company is official sponsor. On March 7 to 9 they considered IAAF WorldIndoor Championship in Poland where Addidas develop their part as official partner. Inaddition to this, they have organised Amlin challenges cup final Cardiff in UK on May23 in which the selected enterprise considered tournament suppliers. From this date, theyconsider continuously event program in Portugal as sponsor. In June, the enterprisedevelop their activities and ascertained successful program as well. With FIFA, Adidasconsidered operations as partner and organise event on June 12 to July 13. In September1

and December, they are also organised event on different dates with IAAF, BMW, IHFwomen, etc. Group strategy: Adidas consider their group strategy as the leader in sporting goods'industry with the brand development. It helps to build passion for the sports and sportingthe lifestyle which inspired by the heritage. In addition to this, the company consideredKPI with creating long term shareholder values which significantly operating cash togenerate effective results at workplace (Holtbrügge and Schuster, 2017). In this way,Adidas also operating with diverse brand portfolio where they implement successfulresults to look upon the possible requirements. As results, the company able toconsidered multinational operations to attract several numbers of candidates in thebusiness. In addition to this, the chosen enterprise leading with flexible supply chainwhich implement speed and agility with outpacing to the competition. They arecommitted to meet with the full range of customers that ensure constant products areavailable to produce effective results. Technical innovative and latest high fashionproducts are also developed with the quality standards. In order to develop systematicwork performance, the company able to implement innovations so that they areresponsible to consider cultural elements with cutting edge program. Global sales strategy: In order to implement the global sales strategy which is drive onthe commercial performance of Adidas group. They building desire and meet with theconsumer needs all the time. In this way, additional consumer potential outcomes need toimplement in global state so that all commercial activities serves with different channelssuch as wholesale, retail and e-commerce. This channel focused on the approach thatallow establish strong market position in the global environment. It creates cooperationto lead with different partners. Hence, it is the biggest mono branded store chain in thesignificant consideration. In this regard, wholesale strategy implemented with ascertainobjective to deliver sustainable profits and revenue to make high growth. It collaborateswith the third party retailer so that it strive on the market share and attain overalladvantages as well. This strategy considered focus on the complete selling process todeal with the customers and consumers. Consistent global trends terms implemented tocreate standardisation with brand and solution (Mahdi, Abbas and George, 2015). Alongwith this, retail strategy also assist to increase future outcomes that develop brand and2

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