Strategic Management Executive - UBER
Added on 2020-06-03
15 Pages4175 Words91 Views
Business DevelopmentLeadership Management
|
|
|
Strategic management
Executive summary UBER is known as one the most successful start ups with a high growth in a short timeperiod. The report analyses various external and internal factors that are influencing theperformance of the company, it is determined that there are many competitors of UBER offeringsimilar services to customers. All the micro and macro factors affecting the business have to beconsidered before planning any strategy. Managers have to implement appropriate theories andmodels to analyze the same. There it is essential for the company to focus on developing aneffective strategic management. The assignment focus on strategic management within anorganisation, Effective strategic planning is mandatory for the success of every business. Thestudy will analyze. Uber company to identify the use of strategic management and itsimportance. For this it is important for the managers to understand the prevailing businessenvironment. The current strategies are identified and evaluate to determine the changes requiredin developing beneficial plans for the company.
Table of ContentsExecutive summary..........................................................................................................................2INTRODUCTION...........................................................................................................................11. Business environment of the company........................................................................................11.2 Key success factors...........................................................................................................2Success factors:.................................................................................................................2Factors affecting Uber:.....................................................................................................22. Appraisal of organisational strategy............................................................................................22.1 Business canvas model.....................................................................................................22.2 Value chain analysis.........................................................................................................32.3 Resources and capabilities................................................................................................43. Strategic issues and Strategic proposals......................................................................................53.1 Recommendation to overcome the issues.........................................................................7Conclusion.......................................................................................................................................7REFERENCES................................................................................................................................9APPENDIX 1.................................................................................................................................10APPENDIX 2.................................................................................................................................11
INTRODUCTIONEffective strategic planning is mandatory for the success of every business. For this it isimportant for the managers to understand the prevailing business environment. All the micro andmacro factors affecting the business have to be considered before planning any strategy.Managers have to implement appropriate theories and models to analyse the same. In thisassignment the factors affecting the growth 'UBER' company has been elaborated. This willassist in the suitable planning of strategies for the success of business. Strategic managementdepartment is responsible to effectively execute the steps as per the planning. 1. Business environment of the company In December 2017 the company’s self-driving group internal document was revealed andit brought to the light of the day the first Uber stats that displayed how far it’d come towardshaving fully-autonomous cars. Uber’s test cars drove 20,000+ miles, number of miles drivenindependently were going up but test drivers had to take over a car basically every mile. Itsservices are used by 40 millions riders in a single month with an investment of $50 per month asestimated in year 2017. Its share in United States ride hailing market was 84% in the beginningof the year 2017 which was dropped down to 77% in the month of may because of the risingtrend in the competitors of the company. It was analysed that the company has suffered the lossof $ 2.8 billion. There are various factors that affects the performance and profitability of thecompany. In order to identify these factors PESTLE analysis can be done for the industry. Thiswill help to get the knowledge of driving and the resisting force which affects the company. ThePESTLE analyses is used to identify various external elements that are affecting anorganization's activities or functions as well as its performance. The Political and legal factorssuch as laws, regulations or legislation affects Uber to modify its pricing, growth and otherstrategies. The Porter's five forces analysis states that the industry is intensely competitive, in-spite of having various barriers to compete and entry in the sector. For example – Uber itself hasdeveloped a situation which made it hard for other companies to enter into the market still thereare wide rage of competitors who have started their business with local investments. There arevarious forces such as bargaining power of customers and suppliers which influence Uber'sperformance in the long run. 1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Importance of Business Strategy in the Contemporary Environmentlg...
|18
|4759
|93
Business Strategies for Deskliblg...
|16
|4316
|89
Impact of Macro Environment on Uber and its Strategieslg...
|15
|5147
|92
Impact of Macro Environment on Uber's Strategieslg...
|17
|4983
|75
Unit 32: Business Strategylg...
|21
|6434
|64
Strategic Management of Uber Companylg...
|15
|4660
|180