Strategic Management Assignment Solved (Doc)
16 Pages5011 Words60 Views
Added on 2020-10-05
Strategic Management Assignment Solved (Doc)
Added on 2020-10-05
ShareRelated Documents
STRATEGICMANAGEMENT
EXECUTIVE SUMMARYStrategic management is process which includes various steps such as planning,examining and assessment of operation process in order to meet organisational goals andobjectives. Strategic management aims at encouraging employees, analysing internal andexternal environmental factors that affects operations of business. Following report explainscurrent strategic position of Five Guys organisation in EU market. Reports include pestleanalysis, porter's 5 force framework and Jay Barney's VRIO model. Study also contains strategicrecommendations to strengthen current position of organisation in EU markets.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Key challenges faced by Five Guys.......................................................................................1External Environment.............................................................................................................1Internal Analysis ....................................................................................................................4Identification of Competitor strategies ..................................................................................6Strategic Directions................................................................................................................8CONCLUSIONS............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONStrategic management make plans and strategies that encourages and motivatesemployees and directs and controls operations and leads to accomplish business goals andobjectives. Five Guys business plan got success and then five brothers successfully openedcarry-out burger joint. European food industry Five Guys was founded in year 1986 and offersfood and drinks in European food market. Food and drinks sector is the biggest manufacturingsector of world. The following study will cover expansion approach for Five Guys in order toexpand its business in global market. Study will analyse internal and external environment ofbusiness in order to find out strength and weakness which can affectgrowth and development ofbusiness. MAIN BODYKey challenges faced by Five GuysHistory of Five GuysFive Guys has recognised history in the world. It is one of the oldest restaurant in themarket of Europe. Jerry Murrell and Janie Murrell is the founder of the restaurant. The name fiveguys is given by its five brothers. During the 1980 and 1990 the Murrell family perfected theirsimple system. Five Guys was the place in order to get a fresh, juicy burger with all the toppingsthat could stuff between fresh bakes buns. Early in 2009, Both brothers Five guys began offeringopportunities franchisee. In just under 18 months they sold options for more than 300 units. Now,in present there are almost 1500 location across the world and another 1500 units are indevelopment. Mission of Five Guys-To sell the fresh burgers to the customers. Vision of Five Guys- To sell the best quality of food items to the customers. Values and Objectives of Five Guys- Customer satisfactionGenerating the traffic at restaurantAchieving Specific financial gaols Building the recognised brand across the world. Strategic management involves formulation and implementation of plans and strategies inorder to take steps towards organisations development that considers both internal and external1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Management Sample Assignmentlg...
|13
|3853
|40
Strategic Management Assignment | Five Guyslg...
|13
|3853
|531
Introduction to Five Guys - Burgers And Frieslg...
|7
|2379
|62
Strategic Assessment of Five Guyslg...
|21
|4257
|75
Unit-25 Food service management : Assignmentlg...
|25
|5026
|668
Strategic Management for Five Guys Expansion into Italylg...
|19
|5046
|100