Strategic Management: Analysis of Coca Cola

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management can be define as a management of all important resources of
organisation in order to achieve its set goals and objectives (Ansoff and et.al., 2018). This is
majorly concerned with developing strategic vision, setting goals, formation as well as
implementation of strategies so that desired targets can be successfully achieved. Chosen
company for this report is Coca Cola. This is one of the leading American company which is
manufacturing beverages concentrates and soft drinks. Coco Cola company was introduced in
1892 and founder of this organisation was John Stith Perberton. This company is offering its
product and services to different part of the world and its headquarter is located in Atlanta,
Georgia, UK. In this report concepts and perspectives of strategy and strategic management is
mentioned. It consist of analysis of macro and micro environment as well as Porter's five force
model. Apart from this it includes strategic risk management as well as strategic leadership.
MAIN BODY
Strategy refers to actions take by company with the motive to achieving set goals. It
consist of plan that is developed to accomplish desired objectives in more effective and efficient
management. This is very helpful in correct use of different resources as well as redefine
direction towards common goals. Effective and efficiency strategies will maximize the chances
that respective organisation can attain goals and get competitive advantage over other rival
companies (Rothaermel, 2013). It is very important for Coco Cola company to correctly manage
its strategies in order to increase its productivity as well as profitability. Strategic management
can be describe as a ongoing planning, monitoring, analysing as well as assessment that is
necessary for attaining business targets. There are majorly three types of strategic perspectives
that is helpful in conducting business in effective and efficient way so that set goals could be
achieved. Perspectives to a successfully strategy includes people with front line the experience of
business, people with functional expertise and people with creative orientation.
There are various factors in environment that can affect business as well as its operations.
It is very essential to effective analyse and evaluate the micro and macro factor so that strategic
environment could be analysed properly. All of these factor play a crucial role in creating and
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