Strategic Management for Competitive Advantage

Running head: STRATEGIC MANAGEMENT FOR COMPETITIEV ADVANTAGE
Strategic Management for Competitive Advantage
Student’s Name:
Institution:
Word Count:1551

STRATEGIC MANAGEMENT FOR COMPETITIVE ADVANTAGE 2
Table of Contents
1. Introduction.............................................................................................................................. 3
2. CSR and Sustainable Development.........................................................................................4
3. Triple Bottom Line (TBL)..........................................................................................................5
4. Apple’s CSR and Sustainability...............................................................................................6
5. Financial Performance of Apple and Future Impacts...............................................................7
6. Conclusion............................................................................................................................... 9
7. References............................................................................................................................ 10
8. Appendices............................................................................................................................ 12

STRATEGIC MANAGEMENT FOR COMPETITIVE ADVANTAGE 3
1. Introduction
Corporations are competing in a competitive environment. CSR and sustainable development
are now widely employed as part of the strategies for a competitive edge in the market. The
report examines CSR and sustainable progress, the triple-bottom-line, Apple’s CSR as well as
sustainability, the fiscal performance of apple and future impact and end with a conclusion.

STRATEGIC MANAGEMENT FOR COMPETITIVE ADVANTAGE 4
2. CSR and Sustainable Development
In the present competitive global arena, CSR has become one of the strategies employed by
organizations as part of the aspects of their business operations. This is because the present
society is informed of the rights and roles of an organization in fostering a healthy society
(Visser, & Tolhurst, 2017). As a result, businesses are challenged because they risk losing
clients if they do not be part of society. CSR has gone not only beyond the normal goal of
getting profit and creating a good relationship in the society but also to change the environment,
transform lives of the people and create an amble environment (Montiel, Delgado-Ceballos,
Ortiz-de-Mandojana, & Antolin-Lopez, 2018). In the process of CSR, values get impacted to the
people and society.
It is with this view that the concept of sustainability emerges. Sustainability hence is a way of
creating a mutual lasting relationship within the environment. It is making and keeping systems
together (Strand, Freeman, & Hockerts, (2015). Sustainable development, therefore, is an
endeavor undertaken to meet the needs of the present generation while considering that of the
future generation by conserving the resources. In an organization, it almost means the same,
only that there is a need for an organization to meets its needs by using acceptable standards
that do not harm the environment (Bhamra, & Lofthouse, 2016).
Therefore, corporations have adopted sustainable leadership as a means of coordinating CSR
and sustainability in business. Marshall, Coleman, & Reason (2017) emphasized that
sustainability in an organization with no proper leadership is prone to fail. Therefore
organizations that succeed in realizing CSR and sustainability have to ensure that sustainable
leadership is in operation (Epstein, M. J. (2018).