Strategic Management for Competitive Advantage (Project C)

This project focuses on the critical evaluation of organization sustainability and CSR, the concept of CSR and its interlinking with sustainability, corporate social responsibilities of Buckisthan, and corporate governance. It discusses the importance of CSR and sustainability in enhancing the operations and effectiveness of the organization. The project also highlights the CSR initiatives of Buckisthan in the automotive sector and their underpinning with sustainability agendas. Additionally, it explores the execution of corporate governance in the organization.

Strategic
Management for
Competitive
Advantage
(Project C)

Table of Content
PROJECT C................................................................................................................................ 3
Critical evaluation of the organization sustainability and CSR.....................................................3
Concept of Corporate Social Responsibility (CSR) and its interlinking with Sustainability........3
Corporate Social Responsibilities (CSR) of Buckisthan and their underpinning with agendas
of sustainability........................................................................................................................ 4
Corporate Governance and its execution in organisation.........................................................5
REFERENCES............................................................................................................................ 7

PROJECT C
Critical evaluation of the organization sustainability and CSR.
Concept of Corporate Social Responsibility (CSR) and its interlinking with Sustainability.
The corporate social responsibility is an act of self regulation that helps a company Indian
social accountability to its stakeholders the public or to the society and also to itself. The
corporate social responsibility is commonly known as CSR and practicing it the company is
considered as corporate citizenship (Cantele and Zardini, 2018). The corporate social
responsibility is a business model gauging in which means that in the ordinary course of
business and organisation is operating in such a way that it is contributing towards the
betterment and enhancement of society and environment instead of negatively affecting them. It
is one of the very recent and a very broad concept that take many forms depending on the
organisation and the respective industry in which it is dealing. Caesar is a voluntary effort
businesses undertakes which is beneficial for the society as well as for the brand as it boost
their brand image and their Goodwill in the marketplace. Corporate social responsibility is an
important concept for the community and for the company as well as it increases their value and
enhance is there value in eyes of shareholders and other stakeholders.
Another important concept which is focused buy business organisations in the current
scenario is of sustainability. Sustainability refers to running the business smoothly and earning
higher results by reducing the negative impacts of the business on the environment and on the
society with the help of appropriate and most efficient strategies (Ginter, Duncan and Swayne,
2018). The sustainability factor drives the business towards success important process as it
helps the business to come towards global challenges along with making an impact on the
consumers as well. Along with it several investors either domestic or International uses
environmental, social and governance Matrix to analyse and organisational ethical impacts and
sustainability practices in the respective business environment and in the industry.
The interesting and interrelationship of corporate social responsibility and sustainability
plays an essential and very crucial role in enhancing the operations and effectiveness of
organisation in the minds of their respective customers, shareholders, employees and all the
other stakeholders in the internal or external existing in the market. The first and foremost
interrelationship of CSR and sustainability is both the elements are focused towards contributing
and enhancing the the business activity in such a way that the environment and society is very
likely to be benefited by it rather than being negatively impacted (Makadok, Burton and Barney,
2018). The corporate social responsibility is a business model that those practices that are

being conducted in the business and into the day-to-day operations of a company that are less
likely to be affecting the society and the environment and more likely to be helping it to grow
contributing a smaller part towards it. The same motor is of sustainability practices where the
organisation indulge into such activities and make use of those resources which makes the
offerings of company and the processes which are undertaken for producing their products and
services sustainable. Therefore, these are the two important areas which are interlinked and
which are focused by Buckisthan as properly highlighted endeavour mission and vision
statement along with developing an appropriate objectives according to following their
sustainability and CSR criteria's.
Corporate Social Responsibilities (CSR) of Buckisthan and their underpinning with agendas of
sustainability.
Buckisthan is dealing in automotive sector and according to many research it is considered
that automobile industry is one of the largest carbon emission industry which has the use impact
on the increasing global warming and other environmental issues that is being faced by the
world overall. There are several different CSR activities which are being conducted by all the
different organisations in several different industries (Rua, França and Ortiz, 2018). On the
other hand the automobile sector is also very much indulged in keeping the environment safe
and clean. Companies are focusing towards their operations and developing effective CSR
practices. The companies are changing their operations into to sustainable processes there they
are making use of sustainable resources for developing their products and services in the most
efficient and the most productive manner. There several different corporate social responsibility
and sustainability actions taken by Buckisthan in order to keep up with their vision and mission
statement and also for providing the best sustainable goods to the people who are win targeted
by the organisation. The CSR and sustainability actions of Buckisthan are as follows:
 On the top is the brand of Buckisthan, where the support is given by the products the are
developing and offering to the targeted audience. The new car models s100 and m100
are being produced of quality and represents the same while delivering them to the
customers by integrating their total needs and all the stakeholders requirements. our
products is the first contribution the will be making towards the society with the use of
sustainable means and the best quality resources (Agwu, 2018).
 Another which is being focused by Buckisthan once it enters the market and established
its presence in it is to have new vehicles of zero carbon emission in the particular
markets. These vehicles will be completely produced with zero carbon emission during
its life cycle, the manufacturing plants will also matching with standards of zero CO2

emission and it is also being focused towards minimising the use of water along with
establishing a recycling system for developing a society in harmony nature.
 The Human resource Department of our is concentrated and focused towards taking
care of the people who are engaged with us and who are working in the different layers
of the entity. The people are the workforce directly comes from the society and therefore
this is our initiative for keeping the workforce happy and satisfied with working with us
making them encouraged an enthusiastic towards adopting sustainable approaches
rather than wasting resources (Sullivan, Thomas and Rosano, 2018).
 The operations department are responsible and also dedicated towards achieving the
success in turning out the quality cars buy adopting the total quality management
approach of operations management. This approach allows the operations to be most
efficient by reducing all the mistakes and eliminating any errors which are available
indifferent operational stages.
All these sustainability and CSR practices which are being implemented and focusing
towards the longer benefit rather than the short period are being developed with believe that
sustainability and CSR is an important element to business as the process of the entity. Money
and finances are seeds the environmental friendly sustainability and corporate social
responsibility initiatives of Buckisthan. The main priority of the company is focusing towards four
specific areas that is sanitation water environment education and road safety. These aims are
developed to be initially invested on a small scale and when the organisation riches to a higher
level it will confidently take them towards the larger areas and make it a larger initiative.
Corporate Governance and its execution in organisation.
The third most important element of ethical structure of a company is referring towards
corporate governance of it. The corporate governance is basically a concept or a combination of
different rules, processes and laws by which a business is operated, control and regulated in the
respective market. the term corporate governance is encompassing the internal and external
elements that affects the interest of the stakeholders of Buckisthan which mehndi includes its
shareholders, customers, government, suppliers and Management (Minbaeva, 2018).
In Buckisthan the concept of corporate governance has given a very important and essential
place. The people who are responsible for creating the framework of corporate governance for
the organisation are the board of directors you are the best in aligning the business conduct with
its objectives. The Objectives are developed by the top level management and they are the
same people who will be in dust in developing a framework for corporate governance. The

process of corporate governance intrudes action plans, performance measures, disclosure
practices, executive compensation decisions, dividend polices, procedures for reconciling any
conflicts of interest and explicit and implicit contract between the company and the
stakeholders. The practice of corporate governance in Buckisthan is very well followed by the
principles of corporate governance where shareholders are treated equally and fairly with the
organisation making sure that the shareholders are aware of the specific rights and how they
need to exercise them. Along with the board of directors are focused and committed to ensure
the accountability diversity fairness and transparency with the corporate governance framework
making sure that the management and other members of the organisation holds all the
respective skills which are necessary to review the management practices and follow the the
corporate governance framework established by the board of directors.

REFERENCES
Books and Journals
Agwu, E., 2018. Analysis of the impact of strategic management on the business performance
of SMEs in Nigeria. Academy of Strategic Management. 17(1).
Cantele, S. and Zardini, A., 2018. Is sustainability a competitive advantage for small
businesses? An empirical analysis of possible mediators in the sustainability–financial
performance relationship. Journal of Cleaner Production. 182. pp.166-176.
Ginter, P. M., Duncan, W. J. and Swayne, L. E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
Makadok, R., Burton, R. and Barney, J., 2018. A practical guide for making theory contributions
in strategic management. Strategic Management Journal. 39(6). pp.1530-1545.
Minbaeva, D. B., 2018. Building credible human capital analytics for organizational competitive
advantage. Human Resource Management. 57(3). pp.701-713.
Rua, O., França, A. and Ortiz, R. F., 2018. Key drivers of SMEs export performance: the
mediating effect of competitive advantage. Journal of Knowledge Management.
Sullivan, K., Thomas, S. and Rosano, M., 2018. Using industrial ecology and strategic
management concepts to pursue the Sustainable Development Goals. Journal of
Cleaner Production. 174. pp.237-246.