Critical Evaluation of organization sustainability and CSR, alongside financial performance of the Triumph Motorcycles Ltd.

Strategic Management
for Competitive
Advantage

TABLE OF CONTENTS
PROJECT C:....................................................................................................................................3
Critical Evaluation of organization sustainability and CSR, alongside financial performance of
the Triumph Motorcycles Ltd. MotorWork-..........................................................................3
REFERENCES ...............................................................................................................................7

PROJECT C:
Critical Evaluation of organization sustainability and CSR, alongside financial
performance of the Triumph Motorcycles Ltd-
The above report includes the critical evaluation of Corporate Social Responsibility and
Sustainability along with the financial performance of the Triumph Motorcycles Ltd. It briefly
contains the concept of Triple Bottom Line. Companies expectation for contributing to the CSR
and how decision making can affect it and the financial performance of company.
Concept of Triple Bottom Line:
The TBL is accounting framework which incorporate three dimension of the performance
that is environmental, social and financial. It can vary from traditional reporting framework as it
conclude environmental and social measures which can be difficult for assigning appropriate
means of measurement. The dimension of are commonly known as three Ps: people, planet and
profits (Hopkins, 2017). It has been introduced John Elkington in 1994. In finance, when it is
spoke about company's bottom line it is usually mean as profits. TBL framework advance goal of
sustainability in the business practice, in which it is looked beyond by companies profit for
including environmental and social issue for measuring full cost performing business activity.
Moreover, It tenets hold that if organization focuses only on finance and do not examine how
they can interact socially, whole picture for company can not be showed and so cannot account
whole cost for doing the business.
People + Planet = Social + Environmental Responsibility
As per the TBL theory, organization could be working simultaneously on three bottom line-
 Profit- Traditional measures of the corporate profits- Profit and Loss (P&L) account.
 People- It measures how a company's is socially responsible across its whole operation.
 Planet- Measuring how a firm is environmentally responsible.
By focusing on the three interrelated element, triple bottom line reporting which is essential tool
by which Triumph Motorcycles Ltd. can gain sustainability goals. The financial, environmental
and social performance of company can be measured by them over a period. Thus, the Triumph
Motorcycles Ltd. just focus on people and planet along with profit so that they can gain the
complete company's full for performing business operation. No universal standard is there for
measuring TBL. It also does not have accepted standard for measuring each three categories of
TBL. It can be stated as strength because it allows Triumph Motorcycles Ltd. to adapt general