Strategic Management for Competitive Advantage: Part C

Strategic Management for Competitive
Advantage: Part C

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Sustainability in business operations is defined to as an approach which emphasizes on
three major aspects of environment such as Social, economic and environment (Chang, 2011).
The sustainable business are those which can be carried out in the market for longer duration
along with identifying a level of profitability while considering benefits to society. The
assignment takes into consideration the efforts of Excel which is focused to create a sustainable
business model.
MAIN BODY
Excel Auto is an organisation catering the automotive segment with their quality and
performance driven cars. This organisation is able to form a place for itself in the highly
competitive auto-mobile segment. To enter into new market this automotive supplier is opting
for a hybrid segment of cars to achieve a distinct place for themselves. This strategy is adopted
by organisation is to achieve a superior position in the market. The decision-making practices in
such organisation plays a major role. It ensures steps taken in process of decision making which
ensures that actions and judgement of organisation promotes health and safety of people and
communities surrounding business. It promotes a business to act as a responsible adults and
make sure welfare of people and business.
A business can opt for Triple Bottom Approach while formulating decisions. This
approach persuades a business to consider social and environmental responsibilities of business
along with financial perspectives of business. It is a essential feature in which is incorporated
into decision making as in traditional business organisations solely emphasized on the net
income and earning of the company. Triple Bottom line approach is introduced so that business
operations are directed towards sustainability in its operations (David, 2011). This approach
defines a business about the level of sustainability and profitability of business operations.
Social Sustainability
The position of the company in terms of social context is measured. The profitability of
the company measured in human capital of an organisation. The adoption of fair labour practices
determine sustainability of a company. An organisation should conform with rules and
regulations constituted by the government of a nation so that benefits of human capital can be
availed by them and are treated in an fair and ethical manner. The welfare practices by an
organisation for welfare of human resources and communities around assists a business into
1