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Strat'egique strat'egique pour une entreprise comp'etitive avanantage

   

Added on  2020-10-05

31 Pages7316 Words220 Views
STRATEGIC MANAGEMENT FORCOMPETITIVE ADVANTAGE

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Company performance.....................................................................................................................6A. Round 1..............................................................................................................................6B. Round 2..............................................................................................................................7C. Round 3..............................................................................................................................9D. Round 4............................................................................................................................11TREND ANALYSIS.....................................................................................................................13LEARNING...................................................................................................................................22Strategy ................................................................................................................................22Financial decisions...............................................................................................................23Marketing decisions..............................................................................................................23Operating decisions..............................................................................................................24Human resource decisions ...................................................................................................25Conclusion ....................................................................................................................................25Team Performance.........................................................................................................................25Personal reflection ...............................................................................................................25REFERENCES..............................................................................................................................28

INTRODUCTIONThe organisation aims to enter in new markets with new products in order to achieve highcustomer satisfaction and profit in the market. Brandz co. is planning to produce new models inorder to target new customers in the market. The simulation of operations, finance, humanresources, productions management etc will be analysed. The customers will be approach withnew models and brands so that sales of these cars can be increased. The business objectives are as mentioned below -Business Objective:PerspectiveObjectivesKey performanceindicatorTargetIndicatorFinancialperspectiveThe mainobjective oforganisationcan beincorporatedwith makingsatisfactoryrise in netprofit aftertax,operatingincome aswell as toreduce thecosts impliedin eachoperationalactivity.Consideringthe return oninvestmentsROI%Post taxprofit%Operatingprofit10%4-8%10%1

there, is needof effectivepolicieswhich willresult insatisfactoryrise inreturnsCustomerperspectiveAs perconsideringthe buyer’ssatisfactionas well asprofitabilityof entitywhich willbe based onrise in themarket valueof the cars ineach periodaround 5-10%Effectivedividendpolicies willlead the firmin attainingadequate risein the marketshareShare valueof the cars.6-12%InternalFocusWarranty28%2

planningprocessneeded to bepayable overreducingCO2emissions ineach modelwhich isdealt by thebusiness.Professionals are neededto emphasiseover makingreduction inthe warrantyclaimsclaimsCSRreporting.LearninggrowthAnalysingworkers’needs andwants whichwill result inreducing thestrike daysto 1- 3 years.Improvements needed tobe made intheproductionlevel whichwill result inConsideringthe numberof strikedays in aperiod.Analysingtheproductioncapacity ofthe businessper carStrikedays -1Productivityneededto bearound120million3

rising therevenue ofthe firm.ProductivityFocus hasbeen payableby theorganisationonenhancingconsumersatisfactionby designingtheir desiredlevel ofproducts.Improvingthe workercompensation which willresult inbetteranalysingandunderstanding towardstheenhancingtheproductionlevel of thebusiness.ConsumersatisfactionProductdesignEmployeewagesReductionin costs4

Reducing thecostsincurred ineach productline such asmaterialcosts, etc.which willresult inbetteroperationalgains to thebusiness.QualityAnalysingbuyer’scomfortregarding carmodels andtheirpreferences. Controllingcosts will notaffect theproductquality.Rising themarket sharewith motiveof attainingthesatisfactoryamount of5

gains.Summary of the performanceRoundsTotal sales Total unsoldShareholderfundsClosingbankbalanceOutstandingloanRound 13801.280781.88-29.65100Round 26483.2214721529.10-221.590Round 34608.521358271500.98-1380.79500Round 45322.97236263-4.78-3613.651000COMPANY PERFORMANCEA. Round 1DecisionsConsidering the research techniques and methods on which various components havebeen addressed and analysed with relation with having appropriate determination of operationsas well as various areas of improvements. In Round 1,there has been operational records andestimation based on 2 models of Bandz Co. such as PAJO S and PAEN X. Thus, frim has beenemphasised on the small petrol engine and large petrol engine which will based on consumerswho belongs to the age group under 25 and between 25-40. However, it has been estimated thatfrim will have sales of 1000000 in PAJO S and PAEN X it will have 62000.Forecast and ResultsBy considering the operational activities of Bandz Co. in the first round on which theyhave estimated to sale the both the cars with no unsold stock. Thus, they have the positiveoutcomes and it has been estimated as the favourable outcomes from such business game. Theallocation of the workforce in each unit has been administered as 60.26% were in PAJO S while39.73% were in PAEN X. These brands have gross profit of the firm as 38.82% and 22.26%respectively. The sales made the professionals in the year was 3801.28. It reflects the negativecash flow -26.65, Fixed overheads 233.15, promotion 266.00, R&D 163.40 and training 20.Warranty cost per car on which PAJO S has 252.04 and PAEN X has 405.09. Thus, out of all theoutcomes it will be recommended to the professionals of Bandz Co. that they must reduce thecosts incurred in production process.6

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