Runninghead:STRATEGICMANAGEMENTFORTHEINTERNATIONAL HOSPITALITY INDUSTRY 0 STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY Name of the Student Name of the University Author’s Note
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY1 Abstract With the advent of modernization and implementation of technological skills in managerial expedition to improve the way of business in the social life of people, hospitality industry renders a significant impact upon them. In order to understand the prevailing scenario in the sector and to render an effective analysis to ensure betterment in this sector it is important to delve into the management of service quality and its corresponding consequences. The objective of the study is thus to understand the implementation of service management in hospitality sector and to reveal the impacts of related variables that affect the hospitality sector in terms of service quality based on the existing situation. However, strategic service management garners hospitality sector in a much more sophisticated way being adhered towards the intention of understanding customer needs and responding back to them with satisfactory quality services. It also helps to anticipate forthcoming opportunities followed by mitigating risks & threats. The following study encompasses range of secondary data in the format of raw interview transcripts that reflect the issues regarding service management of this hospitality sector. Considering managerial perspective as well as existing organizational culture that is being practiced & information that are being exchanged within employees, customers, suppliers, labor force and other respective stakeholders, etc. are crucially evaluated. Thus the purpose of the research is to understand the market competitiveness and ensure advantageous prospect of hospitality industry the study have delved into the ways that are necessary to strategize the prevailing situation in the segment of service management in this sector. The research question is related to the aspect of detection of the factors that affect service management in the hospitality sector. The methodology of the research circumscribes descriptive research approach where interview is been conducted to obtain primary data and proceed towards the analysis of findings from the
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY2 research. The key findings relates to the aspect of service management which was found to be dependent upon the quality of service deliverance, customer satisfaction, management of information that are exchanges between the customers and the service providers of the hospitality sector as well as the quality of courteous hospitality that the consumers obtains in the form of satisfaction form the service providers of the hospitality industry. It was recommended that along with that providence of hygienic food supplements based on customer needs, anticipating their wants, providing safe housekeeping and healthy environment to the customers raises their credibility towards the hospitality sector.
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY3 Table of Contents Abstract............................................................................................................................................1 Introduction......................................................................................................................................7 a.Purpose of the study..............................................................................................................7 Objective 1:..............................................................................................................................7 Objective 2:..............................................................................................................................7 b.Research Motivation.............................................................................................................8 c.Research Questions...............................................................................................................8 Research Questions 1...............................................................................................................8 Research Questions 2...............................................................................................................8 d.Research Methodology.........................................................................................................8 e.Organization of the Thesis....................................................................................................9 3.0 Background/Theoretical Base....................................................................................................9 4. Literature Review......................................................................................................................13 a. Introduction............................................................................................................................13 b. Main body..............................................................................................................................13 c. Summary of Literature...........................................................................................................15 5.0 Research Methodology............................................................................................................16 a.Research Methodology.......................................................................................................16 b.Research Approach.............................................................................................................17
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY4 c.Data Description.................................................................................................................17 d.Sampling method................................................................................................................17 e.Data Analysis Method........................................................................................................17 6.0 Results......................................................................................................................................17 7.0 Discussion................................................................................................................................18 7.1. Introduction.........................................................................................................................18 7.1.1 Service Quality.............................................................................................................19 7.1.2 Service Deliverance......................................................................................................19 7.1.3 Customer satisfaction....................................................................................................19 7.1.4 Information Technology Management.........................................................................20 7.1.5 Health Management......................................................................................................20 8.0 Recommendation.....................................................................................................................20 9.0 Conclusion & Future Work.....................................................................................................21 10.0 Reflection of the Project........................................................................................................23 a.Project tasks........................................................................................................................23 b.Key areas of Learning.........................................................................................................23 c.Time management..............................................................................................................24 d.Personal Motivation............................................................................................................24 References......................................................................................................................................25 Appendix........................................................................................................................................30
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY5 Interview Transcript 1................................................................................................................30 Interview Transcript 2................................................................................................................37
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY6 List of Figures Figure 2: Theoretical Framework..................................................................................................11
STRATEGIC MANAGEMENT FOR THE INTERNATIONAL HOSPITALITY INDUSTRY7 Introduction Strategic plans are maneuver designed in order to maximize long run objectives. Thus strategic Hospitality Management is neither concerned with outsourcing the products and services produced in its industry nor to consolidate the market. Strategizing the service management in the hospitality sector is a major issue of concern due to its growing market demand, prevalence of new technological inventions and managerial innovations (Hertzman et al., 2015). The study pioneer the essentiality for strategizing managerial initiatives in the hospitality sector along with reflecting its scope of the sector in future. a.Importance of the study Customer satisfaction is affected by different factors related to providence of services in the hospitality sector. Factors like utility that customer obtains from the services that are provided to them, the quality of staff training, online reviews, overall feedbacks, etc. helps in acquiring peer advantages in the competitive industry. The importance of the study is to identify the nature of impact of all these factors upon the quality of the services provided to consumers at a hospitality location. The aim of the study can be incorporated as follows: Objective 1: Determining a brief literature & identifying the gap in literature based on the prevailing context related to the factors that are the determinants of the quality of service management in the hospitality sector. Objective 2: To determine the best possible measures that will increase the service quality levels and practice efficient service management in the hospitality sector
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