Strategic Management - Assignment PDF

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student:
Name of the University:
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1STRATEGIC MANAGEMENT
Executive Summary
Specialized football is more than just an elite sport. Football with a global prominence is also a
rapidly developing industry, and thus be analysed as such. Among various international football
associations Liverpool Football Club attains a special place and recognition among wide base of
followers across the world. Thus implementing traditional micro- and macroeconomic
management theories the paper has provided comprehensive insights about the strengths, threats,
limitations and opportunities which Liverpool must take into consideration while making a
competitive advantageous position in the football industry. In addition to this, economic
performance of the football association also been analysed to obtain knowledge about
Liverpool’s current economic growth.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................6
Discussion........................................................................................................................................6
Internal Analysis of Liverpool FC...............................................................................................7
Financial Analysis of Liverpool FC............................................................................................8
Macro Environment Analysis of Football Industry (PESTEL Analysis)..................................10
Stakeholder approach towards Liverpool FC............................................................................14
Implementation..........................................................................................................................15
Conclusion.....................................................................................................................................15
References......................................................................................................................................17

3STRATEGIC MANAGEMENT
Table of Tables
Serial No Heading Page No
1 Liverpool FC’s Economic
Performance
08
2 Club Revenues of Football
Associations
10
3 TOWS Matrix 14