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Strategic Management of Tesla

   

Added on  2020-07-22

14 Pages3970 Words74 Views
StrategicManagement

EXECUTIVE SUMMARYTesla can be referred as the American MNC which is expertise in energy, storage, electricvehicle and manufacturing of solar panel which is based in California. The company producevarious high technology automate, powerpack batteries, solar roof tiles along with various TeslaPowerwall. The company aims over the offering of electric cars and manufacturing of moreelectric cars at cost affordable to more average customer. The enterprise was named for theirphysicist Nikola and electric engineer through founder of organisation i.e. Marc Tarpenning andMartin Eberhard. This report is analysing external and internal environment along with strategicmanagement of company in order to produce and manage more effective outcome. For this, it isunderstanding SWOT analysis, Porter's five forces, PESTLE analysis etc.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Internal and external analysis.................................................................................................1CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONStrategic management can be referred as the formulation and execution of the majoractivities and targets along with initiatives undertaken through the organisation's higheradministrative authorities or owner based strategic management as well AS internal and externalenvironment in which the company competes (CHUANG and Liao, 2010). This focuses over thelong-term planning and leading companies toward a certain direction. The report will study thestrategic aspects of Tesla which is an American firm that possess expertise in the energy storage,electric vehicles and solar panel production. The report will analyse strategic management andevaluation of company through analysing various environmental elements including intrinsic andexternal environment of enterprise.MAIN BODYCompany Background Tesla Inc. is one of the largest and best American automobile company whichmanufactures, designs, sells, provides the electrical car, solar panel and electrical energy. Thecompany was founded in 2003 which is based in California. This organisation has expertise inthe lithium-ion battery, electric cars storage of battery, photovoltaic panels for residential usagesetc. The additional services and products that Tesla sells involve Tesla Powerpack andPowerwall along with solar panels, batteries and solar roof tiles (Doz and Kosonen, 2010). CEOof organisation Elon Musks claims the company as an independent automaker and hightechnology provider companies which focus over the offering of electric cars at an affordablecost to middle and upper middle class people. This organisation was named after the famousphysicist and electrical engineer Nikola Tesla through organisation founders Marc Tarpenningand Martin Eberhard. The firm function various types of productions as well as assembly ofplants, Gigafactory 1 proximate Reno which produce the battery packs and batteries of theirservices and vehicles. This report will analyse the strategic aspects of Tesla considering thedifferent environment analysis. Internal and external analysisEnvironmental analysis is the procedure in which company evaluates various externaland internal factors situated in the working environment that affects the business growth. Inaddition to this, internal evaluation consists of capabilities, resources and core competencies1

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