Strategic Management: Unilever's Direction and Competitive Advantage

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Added on 2022/12/14

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This document discusses the strategic management of Unilever, focusing on its purpose, vision, mission, and objectives. It evaluates the competitive advantage of Unilever using the VRIO framework and conducts a PESTEL analysis to understand the external factors affecting the company.

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Strategic Management: Unilever's Direction and Competitive Advantage

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