Strategic Management for Café Victoria: Business Concept, Objectives, and Marketing Style

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business Concept.........................................................................................................................3
Business strategy and company objectives..................................................................................3
Marketing style............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management refers to formulation and implementation of major goals and
objectives of the organisation. The strategic management involves that all the plans and actions
of the organisation are in direction which enable them to achievement of goals. This report will
discuss strategic management for Café Victoria and its marketing styles.
MAIN BODY
Business Concept
Café Victoria which provides bakery products and seafood to its customer ad along with
that the café also provides catering services and its different menu in catering services are based
on the different prices. Menu of café includes various range of food and food course which
includes, breakfast, mains, healthy food, vegetarian food, kids menu and along with range of
other food products (Newburry, Deephouse and Gardberg, 2019). This varied and broad menu
helps café to cater needs of all different type of customers. Other than this café maintains high
quality of food and ingredients which are used in the food products. Important benefit that
customers are provided by the café is that they can have taste delight with high quality of food.
Other than food products café also provides and sell drinks which are coffee, tea, beer and other
drinks so that café can cater all the needs and desires of its all customers.
Business strategy and company objectives
Vision
To be able to provide best and most delicious food of different range
Objectives
 To increase market share to 10% by the end of this financial year
 To include more variety of the food products
 To reduce the time between customer order and food serving
 To work on increasing customer satisfaction
 To increase the food option for health conscious customers