Strategic Management Society:

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Student’s Name
University Name
Author note

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STRATEGIC MANAGEMENT
Executive summary
The purpose of this report is to explain and critically analyze the strategies implemented of Snow
Monkey, an ice cream brand based in US. The report summarizes the case situation of Snow
Monkey and introduces the brand. Further, it explains and critically analyzes the strategies
implemented by Snow Monkey. The current strategy used by the business organization and the
current competitive advantage. It provides suggestions and recommendations for future
directions and opportunities for other companies. It determines sustainable strategies and
competitive advantage for the other companies operating in the market. Lastly, it summarizes the
main points and concludes the report.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion and Analysis..................................................................................................................3
Critical analysis of Snow Monkey...................................................................................................3
Recommendations for future directions to other companies...........................................................6
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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STRATEGIC MANAGEMENT
Introduction
The US based vegan ice cream brand, Snow Monkey had positioned itself as a healthy
alternative to traditional ice creams. The brand offers products which are healthy made of natural
ingredients and are said to be free from allergens. The business organization was stated in the
year 2015. As per the market research it was evident that the US ice cream market had been
witnessing a change in the preferences, tastes and buying habits of the consumers for ice creams.
The Snow Monkey had entered the market with its healthy alternative to ice creams. The
business organization segments its products and it claims to be vegan, free from major allergens,
plant based ingredients and non diary. It is free from substances and ingredients such as gluten,
nuts, lactose, and soy. The business organization has been founded by two roommates are Boston
University, Rachel and Mariana. They were athletes and they loved ice creams. However, they
preferred healthy dessert which prompted them to crate their personal ways of making healthy
ice creams. The business organization has been backed by funding from Kick started campaign
funds. The company was launched in the year 2017, January. The purpose of this report is to
analyze the situation of Snow Monkey and determine its current strategies and competitive
advantage. Further, it provides recommendations and suggestions for other companies and
competitive advantage.
Discussion and Analysis
Critical analysis of Snow Monkey
As per the market research in the US ice cream companies, it has been determined that
there has been a change in the tastes, habits, and preferences of the consumers. There has been a
trend towards healthy food products and hike in the healthy conscious consumers in the market.