Identification and Influence of One Aspect in the Daily Life (Retail Mall)
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Added on 2020-04-21
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STRATEGIC MANAGEMENT STATEGIC MANAGEMENT 2 STRATEGIC MANAGEMENT Name of the student Name of the university Author Note DATE: November 12, 2017 TO: (Name of the reader) FROM: (Name of the writer) SUBJECT: Identification and influence of one aspect in the daily life (Retail Mall) Every aspect of the daily life is one of the vital concerns that affect the individuals. The memo lays emphasis on the significance of the defined aspect and how it lays its influence in the daily life as
Identification and Influence of One Aspect in the Daily Life (Retail Mall)
Added on 2020-04-21
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Running head: STRATEGIC MANAGEMENTSTRATEGIC MANAGEMENTName of the studentName of the universityAuthor Note
1STATEGIC MANAGEMENTDATE: November 12, 2017TO: (Name of the reader)FROM: (Name of the writer)SUBJECT: Identification and influence of one aspect in the daily life (Retail Mall)Every aspect of the daily life is one of the vital concerns that affect the individuals. Be it the place of residence, the place of worship, the pathway to office, the gymnasium, the regular coffee shop, the school or even the retail store. Every place has its own importance that lays an impact on the daily chores of an individual or even the job.This memo deals and discusses about the positive and the negative impact of the one such aspect that has been considered and cited with accordance to the topic. The memo lays emphasis on the significance of the defined aspect and how it lays its influence in the daily life as well as a coupleof recommendations to identify it significance in terms of job applicants as well the reason for which it can be considered or compensated by employers. In order to help understand and relate better with the topic a retail store has been selected and help explain its significance including itspositive and negative outlook for an individual.The purpose of this memo is to explain about one of the important aspects of the daily life as well help understand and analyze its role, which includes its negative and positive influences on the demographics revolving around it. With this memo, it has also been explained, if this daily aspect of life should be or even minimally be considered in terms of job applicants as well as considered by the employers. With reference to the topic a well-known retail outlet, Toronto Eaton centre has been considered as one of the significant aspects of the daily life. This airy and spacious mall is one ofthe home to around 250 stores and considerably one of the third largest malls in Canada and one of the biggest tourist attractions (Dawson & Lord, 2012). High profile stores and brands have found its way into the mall, such as Michael Kors, Victoria’s Secret and Nordstrom, which have opened it exclusive outlets in the year of 2016 (Simmons, 2012). This mall is a one-stop shop with a four leveled glass domed infrastructure along with excellent places to eat and most the special feature or attraction of the entire mall being the installation a flock of Canadian geese, Flight Stop which had been designed by Michael Snow, adds on to the attraction even more (See Appendix 1).Coming on to the plus points of the location, this mall is located in Yonge Street, exactly in between the Dundas, Queen Streets, which is considerably the heart of Toronto’s downtown. This place is easily accessible by the Dundas or the Queen Subway stops and a 15-minute walk from the Toronto Union Station. The Eaton mall also has easy pathway connectivity to the other
2STATEGIC MANAGEMENTattraction in the downtown. The retail mall has connecting facility of availing shuttles or cabs with nearby expensive and prestigious hotels like The Grand Hotel, The Chelsea Hotel and the Hilton Hotel (Ozuduru & Guldmann, 2013).So according to me, this place has both a positive and negative impact. The beautiful location along with lots of exclusive stores combined with a bustling foot court and free wifi all around the mall is obviously a positive attraction (Donald, 2013). The expensive parking fee and the pricing of the brands is obviously a negative point, to be highlighted. With excellent connectivityand location, the mall has a blend of both the positive and negative perspectives. The positive impact being the fact that this super mall holds one of the exclusive brands that are not easily accessible along with large and spacious infrastructure and easy connectivity with the other places. The retail mall is one of the significant places that offers a wide range of necessary commodities for the daily life (Chevalier & Gutsatz, 2012). This place also has enough space that offers recreational offerings to the visitors such as coffee shops, kids zones and foot courts that people can used for small chit-chats and spending some of the quality time (Zaatari et al., 2014). People can buy branded products that are not always available in the other smaller stores comparing to this retail outlet. The ample and ambient space offers the visitors a special environment to roam around and have fun even though there is no serious intention to go for some serious shopping sprees. The free wifi zones in the malls allows the visitors to connect to their social and networking world without any hassles and work in the food court (See appendix 2). Despite such positive influences, the mall also has its own negative impacts on a personal note. The mall is an exclusive one, so considering the fact that even though the retail offers a wide range of exquisite products the pricing is soaring high, which is more likely affordable for the people who are looking for a pocket-friendly deal. The huge space is extremely difficult for visitors to cover and the expensive parking space forbids the customers to come along in their own vehicles. The location is comparatively in a posh area of Toronto so probably few people who have the capacity to afford come down whereas the rest of the people would look for other alternatives. A mere wifi, food court and an ample space is not enough to attract even customers.With consideration to these facts, I can consider that the mall has a mixed influence on the outlook. This aspect of the daily life is to be considered for encouraging the job applicants since Ibelieve that the mall is one of the prestigious places to work for. The mall offers many stores with exclusive and demanding brands to attract visitors, also the vibrant work environment alongwith the strategic location can be an easy connectivity for the applicants, which is one of the crucial factors that can be taken into consideration. Working for the exclusive brands can offer a presentable outlook towards a better way of earning (Coulter, 2014). The well vibrant and saturated work environment as well as the mall bustling with visitors can offer the applicants a good prospect of manifesting their selling skills. In terms of consideration of the employers they can also compensate by the fact that the applicants who can successfully manifest their marketing skills in the profession can be offered with various reimbursements or rewards to keep
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