Strategic Management - Globalization

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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Strategic Management 1.3 Conclusion1.3 Conclusion1
Executive Summary
Globalization have been the most attractive concept for every company as it allows them to
connect with customers globally and to earn a lot of profit. The discussion on the case study
of WPP have a detailed analysis of their marketing strategies which helped them to sustain
their market position and to cope with the fraud during 2017 and 2018.

Strategic Management 1.3 Conclusion1.3 Conclusion2
Table of Contents
1.1 Introduction..........................................................................................................................3
1.2 Discussion............................................................................................................................3
1.2.1 Porter’s five forces........................................................................................................4
1.3 Conclusion............................................................................................................................8

Strategic Management 1.3 Conclusion1.3 Conclusion3
1.1 Introduction
Globalization has become of the man motive of very country as well as for every
company. WPP is one of such company which works as a creative transformation and helps
their customers to create a better and innovative future to develop the community. This case
study helps to examine the relation between WPP and globalization market. It was found that
WPP is one of the most contributing company towards globalization and they are always in
high demand. They somehow managed to stay in their position among the top six global
agencies. This report will focus and analyze in details regarding the policies and the strategies
that are owned by WPP in the globalization market. This report will also compare the
accuracy of the various outlook in the globalization market of marketing and consumers. The
main focus given to the digital marketing strategies and to the dynamic and uncertainty of the
market. A final conclusion is made depending upon the technological and economic changes
that are made by this company into the globalization market for holding their position in the
market.
1.2 Discussion
WPP is well-known for their various marketing services like the media and
advertising buying, direct communication with their clients and the market service firms and
etc. They do a lot market research so that they can plan the perfect advertising policy to
attract customers. WPP has managed to be the ideal company as they focus more to
differentiate their product and service for their competitors and combining their dispersed
operation globally (Adbrands.net 2020). Mainly this business focuses into the company level
research and strategizes four main priorities like the coordination across business or
horizontality, new markets, new technology and new media. WPP connects with their