Strategic Management of Google: Analysis of Company Strategy, PESTLE Analysis, Porter's Five Forces, and Porter's Generic Strategic Framework

Strategic management

TABLE OF CONTENT
TASK: 1 ..........................................................................................................................................4
1. Analysing the development of company strategy....................................................................4
TASK 2............................................................................................................................................5
a) PESTLE analysis of Google....................................................................................................5
b) Porter’s Five Forces.................................................................................................................7
TASK 3............................................................................................................................................9
a) Porter's generic strategic Framework- analysing Google's competitive strategies..................9
b. Assessing the growth strategy- Ansoff matrix adopted by google .......................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Strategic management plays a vital role in the company's success, as it is the ongoing
planning, assessment, analysis and monitoring of all the relevant necessities a firm required so
that they can easily meet the objectives which has been set by them. As we all know that in this
world of competition, changes in business environment will need companies to constantly keep
track on trends and assess their strategies for success. The present report will be based on google
which is one of the most popular brand in the world. Further, it will highlight Google's strategy,
major issues and relevant theories which is helpful to achieve competitive advantages and
improving growth.
TASK: 1
1. Analysing the development of company strategy
The company used to make the strategy that helps them to know about the long-term plan
in order to attain their goals. It basically includes the goals and objectives of the company which
makes them to grow in the market. This also makes the company to know about its target
customers in order to have better profits. Google has renamed its named as Alphabet that include
the search company and various other business. The company is having good growth after
having the Initial Public offer in year 2004. In order to grow the cited organization has also
faced some challenges from which the company always used to overcome (Sinha, 2019). This is
the main reason that makes the company to have good development in the market.
The company used to follow the emergent strategy which makes the company to have the
unplanned innovations in order to grow in the market. As the emergent strategy used to describe
the unplanned actions and innovations that the company used to do which helps them to grow in
the market. For example, the company has done some innovations that were not planned and that
helps them to grow in the market (Fletcher and Barroso, 2019). This is the most appropriate
strategy for the company provide the support to grow and have better market share. The
employees and manager of Google must have the good efficiency that helps them to adopt the
new technology and innovations in the market.

By adopting this strategy this allows the organization to have to put their resources all
together and have the more effective strategies in the company. This is one of the best strategy
which makes the company to learn about new techniques and their results in the market. The
emergent strategy allows the cited company to have more flexibility and also provide them new
opportunities to survive in the market (Chandra and et.al., 2021). Google must focus on the
growth and development by having planned and unplanned actions in order to have better market
share in the market. This will also make them know about the right decisions in order to have
sustainable future.
Strengths and weaknesses of Google’s approach and important recommendations for
transforming strategy development
From the very beginning google was different from other, they have launched a kind of
open IPO auction with buyers deciding on the fair price for a share. As we all know that handling
large organization is quite difficult and emergent approach of the firm has its own weaknesses
and strengths (Chidiac, 2018). Talking about its strengths, it can allow firms to put their
resources towards their systems which can be more effective in nature than a company's
deliberate strategies. Google has amalgamated methods for maintaining innovation for stability
and change strategy on the basis of operations. While on the other side, there is few weaknesses
which needs to be taken into consideration relating to financial perspective of google. From the
current study it has been evaluated that the firm is dependent on the ad based revenue which is
threatened increasingly by their competitors named as Facebook, YouTube.
Recommendations- In order to cope up with this and transforming strategy development,
it is recommended to focus on decisions they take in the context of strategy development and
then make alignment with their future goals and study about the external environment who can
easily impact their decisions or can be impacted by their decisions by using relevant theories.
Not only this, the company needs to divide its strategies into main perspectives such as finance,
internal processes, customers and innovation so that it will help senior management to achieve
more success in the future.
TASK 2
a) PESTLE analysis of Google
PESTLE analysis of the company used to show about the different macro factors and these
factors used to have great impact on working. By examine these factors it helps the company to