Strategic Management: Analysis of Cineworld Company

STRATEGIC
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Core Competencies......................................................................................................................4
VRIO Analysis.............................................................................................................................4
Theoretical tools that defines resources that company uses to compete.....................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management is the analysis of internal and external environment in which the
company operates and then consequently developing appropriate strategies based on conclusions
drawn from such analysis (Antikainen and Valkokari, 2016). In this report, internal analysis on
Cineworld company will be presented.
MAIN BODY
Strategic capabilities can be mainly defined as the ability of the business to utilise and
exploit the skills and resources that are available to them (Rothaermel, 2016). The internal
analysis of the company includes the analysis and identification of different aspects of the
business such as resources available, core competencies of the business, its strengths and
weaknesses etc. and develops the strategic capabilities that exist in an organisation (Lopes and
et.al., 2018). There are different tools that can be used for the Cineworld Company.
SWOT Analysis
The SWOT analysis tool helps in ascertaining the strengths, weaknesses, opportunities and
threats that lies within a company (Antikainen and Valkokari, 2016). For Cineworld this can be
done in following manner:
Strengths
 The major strengths of the company
include the successful series of
integrations that it has entered into with
different partners over the series of
times (Rothaermel, 2016).
 The brand portfolio of the company is
also very strong where the track records
of all such products are extremely
strong and successful.
 The customer satisfaction with the
company is also very high.
Weaknesses
 The company has been loosing its
market share due to the lack of better
techniques to handle the changing
environment.
 The success of the company outside of
its core activities is very limited and the
challenges faced are also high.
 There exists a gap in the range of
products that are being sold by the
company thus giving an option to the
competitor’s entry.
Opportunities
 The consumer is willing to spend extra
and this has increased the overall
Threats
 The international sales of the company
can decline with the increased
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