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Strategic management on Five Guys

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Added on  2021-01-01

Strategic management on Five Guys

   Added on 2021-01-01

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Strategic management on Five Guys_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task..................................................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONStrategic management is an important aspect in organisation, it help the organisation to plan andimprove decision making process. Five Guys is an American based fastest growing casualrestaurant chain, which concentrate on the quality of food they serve and building and imagewith their customer(Yadav and Kumar, 2015). Main products of Five Guys is French fries,hamburgers, hot dogs, milkshakes, soft drinks. In this project report we will analyse externalenvironmental factor of Five guys by using PESTLE analysis and Porter's five forces model.Also this assignment include Porter's generic model and Porter's tool.TaskExternal analysisFive Guys strives to become the top positioner from its competitors, which areMcDonald's and Burger King. To do so, the industry should address the main external issuesstrategically by some analytical tools and models, like Pestle and Porter's five forces model.Pestle analysisPestle analysis is an analytical tool which identifies external factors which influence anorganization. And it will help in to plan the strategy and in decision making. The analysisexamines influences by change in trends and technologies, governmental factors affecting thebusiness of Five Guys in Italy.Political factor- This factor can have major effect on profitability of business from taxationpolicies and decisions of government of Italy(Le, Nguyen and Tran, 2015). If governmentsupport globalisation, it can be an opportunity for Five Guys to take advantage of these situationsthrough global expansion. Stability in political situation decrease challenges in company'sexpansion and growth. Economical factor- This factor concerned with economical changes such as unemployment rates,interest rates, inflation rates and changes in trend influence the performance of business of FiveGuys. Economic changes of Italy can affect sales and revenue of the business. Economical factoralso include total income of consumer and spending power. Consumer's of Italy have moderateto high spending power which build a good sale rate of Five Guys in Italy market. Social factor- Consumer becoming more diverse in their preferences and choices, people arebecoming health conscious and prefer fresh food rather than froze. Keeping in mind to these allfactors, Five Guys major priority is serving quality food and serving the food according to their1
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